AdGyde

AdGyde, developed by MoMagic Technologies, is a real-time mobile app analytics and attribution solution. According to the vendor, AdGyde provides valuable insights and data to optimize app performance and drive business growth. It is designed to cater to businesses of various sizes and is used by app marketers, growth hackers, product managers, advertisers, mobile app developers, digital marketers, advertising agencies, e-commerce companies, and gaming companies.

Key Features

Deferred & Deep Linking: According to the vendor, AdGyde enables advertisers to redirect users to specific pages within the app through Uni-Link campaigns, potentially enhancing user experience and driving engagement.

Returning Trend: The Returning Trend feature allows marketers to track channel-wise new users acquired on a particular day, providing data for analysis and optimization of user acquisition strategies.

User Flows: AdGyde tracks the journey of users within the app, providing insights into user inflow and outflow from screens, which can help businesses optimize user experience and increase retention.

Fraud Detection: AdGyde incorporates advanced fraud detection mechanisms to identify and prevent fraud installs, potentially maximizing return on ad spend by ensuring effective utilization of advertising budgets.

Campaign Wise Dashboard: The Campaign Wise Dashboard provides comprehensive data on campaigns, applications, channels, application versions, and install dates, empowering marketers to make data-driven decisions and optimize their marketing campaigns.

Demography: AdGyde allows businesses to identify and analyze users based on location, age groups, and gender, enabling targeted marketing strategies and personalized user experiences.

Custom Postback (S2S): According to the vendor, advertisers can define key performance indicators (KPIs) for postbacks using the Custom Postback feature, enabling better tracking and measurement of campaign performance and user engagement.

Funnel: AdGyde's Funnel feature tracks user navigation within the app, measuring defined behavioral paths and providing insights into user behavior, allowing businesses to optimize user journeys and increase conversions.

Uninstall Trend: AdGyde monitors the number of users who have uninstalled the app based on campaigns, channels, and app versions, helping businesses identify pain points and improve user retention strategies.

Active Users: According to the vendor, the Active Users feature shows the number of users who have launched the app at least once in a day, providing insights into user engagement and app usage patterns.