Admetrics

Admetrics Data Studio is positioned as a marketing data warehouse and attribution solution specifically designed for direct-to-consumer (DTC) brands, according to the vendor, Admetrics GmbH. By combining first-party order data with machine-learning models, the software aims to assist DTC brands in scaling their omnichannel advertising strategies. While targeted primarily at enterprise-level DTCs, Admetrics Data Studio is said to serve the needs of performance marketers, marketing managers, data analysts, e-commerce managers, and digital advertising agencies across various industries.

Key Features

Single source of truth: Admetrics Data Studio is claimed to provide a unified reporting system that consolidates data from paid and non-paid traffic sources, eliminating reporting silos and offering a comprehensive view of marketing performance.

Customer journeys insights: The vendor states that Admetrics Data Studio enables privacy-compliant tracking of customer touchpoints and interactions across channels and devices. This is intended to help users understand the effectiveness of different marketing channels and optimize their strategies accordingly.

Accelerated decision-making: Admetrics Data Studio leverages machine-learning-powered statistical analysis to facilitate faster decision-making, according to the vendor. By identifying trends and patterns in marketing data, users can make data-driven decisions to optimize their campaigns.

Multi-touch attribution: Admetrics Data Studio claims to offer precise credit distribution for sales to each touchpoint and campaign, enabling a granular understanding of the impact of different marketing channels on customer conversions. This feature aims to optimize marketing spend allocation.

S2S data pass-back: According to the vendor, Admetrics Data Studio enhances ad efficiency by passing data back to media platforms like Meta. By sharing first-party data, this feature is intended to improve ad targeting, optimization, and overall campaign performance.

AI-based predictive audiences: Admetrics Data Studio is said to enable the creation of predictive audiences for remarketing and prospecting, leveraging AI-generated lookalike modeling. This feature aims to help users reach more customers and increase ad spend efficiency by targeting audiences with high purchasing intent.

Creative reporting: The vendor claims that Admetrics Data Studio allows users to preview the performance of image, video, and text ads. Additionally, the software provides monitoring of key performance indicators (KPIs) such as click-through rate (CTR) and return on ad spend (ROAS), enabling users to optimize their creatives based on performance insights.

Manage ads from one place: Admetrics Data Studio offers centralized ad management across all platforms, allowing users to change budgets and control campaigns, ad sets, and ads. This feature is intended to streamline campaign management and save time.

Easy-to-use dashboard: Admetrics Data Studio unifies paid and unpaid performance data in one dashboard, providing insights into campaigns, ads, and creatives across all channels. Users can customize reports and visualizations to meet their specific needs, according to the vendor.

Fix iOS14+ tracking issues: Admetrics Data Studio addresses tracking challenges posed by iOS14 updates, ensuring maximum tracking coverage while staying GDPR compliant. According to the vendor, this feature allows users to effectively track user behavior and optimize their marketing strategies.