advanced ad

advanced ad is a cloud-based platform developed by advanced store GmbH that serves as a technological interface between advertisers and publishers. According to the vendor, it provides access to various digital advertising channels such as web, mobile, streaming, and digital-out-of-home (DOOH), making it a potentially valuable tool for businesses in the retail, travel, telco, and finance industries. With its modular architecture, data-driven ad targeting, AI capabilities, and programmatic advertising tools, advanced ad aims to cater to the needs of advertisers and publishers of all sizes, enabling them to potentially distribute and utilize their media budgets for optimal digital success.

Key Features

Cloudbasierte Plattform: According to the vendor, advanced ad is a cloud-based platform that serves as a technological interface between advertisers and publishers. It provides access to various digital advertising channels such as web, mobile, streaming, and digital-out-of-home (DOOH). The cloud-based infrastructure is said to allow for scalability and easy access to the platform from anywhere.

CPO-basierte Lösungen: The vendor claims that advanced ad offers cost-per-order (CPO) based solutions for the retail, travel, telco, and finance industries. Advertisers can potentially leverage CPO pricing to optimize their media budgets and achieve efficient and transparent distribution of their ad spend. This approach is said to aim at aligning the goals of advertisers and publishers, ensuring a potentially mutually beneficial partnership.

Modulare Architektur: According to the vendor, the platform features a modular architecture that allows for the integration of third-party technologies. This flexibility potentially enables advertisers and publishers to leverage their preferred tools and technologies while benefiting from the advanced ad platform. The modular approach is claimed to ensure that the platform can adapt to the diverse requirements of different marketing worlds.

Datenbasierte Werbemittel-Aussteuerung: The vendor states that advanced ad enables data-driven ad targeting and optimization. Advertisers can potentially leverage data to target their ads to the most relevant audience segments, potentially increasing the effectiveness of their campaigns. The platform is said to provide tools and capabilities for real-time optimization, allowing advertisers to potentially adjust their ad placements based on performance data.

KI-gesteuerte Media- und Marketing-Plattform: According to the vendor, advanced ad incorporates artificial intelligence (AI) capabilities to enhance its media and marketing platform. AI algorithms potentially analyze data and make intelligent decisions to optimize ad placements and maximize digital success. The use of AI is claimed to potentially help advertisers and publishers achieve stronger reach and better performance in their display advertising efforts.

Programmatic Advertising: The vendor claims that advanced ad leverages programmatic advertising tools and techniques. Programmatic advertising potentially enables automated ad buying and placement, allowing for real-time bidding and optimization. The platform's programmatic capabilities are said to potentially streamline the ad buying process and help advertisers reach their target audience more effectively.

Globale Marken und Partnerschaften: According to the vendor, advanced ad has partnerships with global brands in various industries. These partnerships potentially provide advertisers with access to premium inventory and audiences. Advertisers can potentially leverage the platform's global reach and brand partnerships to expand their reach and achieve their marketing goals.

Direkte Publisher weltweit: The vendor claims that advanced ad has a network of over 500 direct publishers worldwide. This extensive network potentially allows advertisers to reach diverse audiences across different platforms and channels. The platform's direct publisher partnerships are said to ensure high-quality inventory and effective ad placements.

~200 Mio. Werbeeinblendungen pro Tag: According to the vendor, advanced ad serves approximately 200 million ad impressions per day. This potentially high volume of ad impressions provides advertisers with ample opportunities to reach their target audience. The platform's large-scale ad serving capabilities are claimed to ensure advertisers can potentially achieve significant reach and visibility.