Advocado

Advocado, according to the vendor, is a Data-as-a-Service platform designed to assist brands, ad agencies, and media organizations in gaining a comprehensive understanding of consumer behaviors across various channels, both online and offline. This platform is targeted at small to large companies and provides insights to marketing professionals, advertising agencies, brand managers, market researchers, and media organizations. By leveraging advanced data science and contextual data enhancements, Advocado aims to empower businesses to make data-driven decisions and optimize their advertising strategies.

Key Features

First Party Ad Detection: According to the vendor, Advocado offers real-time, independent ad verification to optimize ad campaigns. It provides visibility into ad creative, timing, and placement, utilizing VEIL watermark technology for reliable and trusted ad detection. This eliminates the need to wait for post logs and affidavits.

Competitive Ad Detection: Advocado, as claimed by the vendor, helps businesses understand the impact of competitor activity on their brand and website. It provides real-time insights into competitor advertising strategies, enabling the identification of potential media and conquest opportunities. Advocado utilizes patented technology to track competitor ads.

Advanced Data Science: The vendor states that Advocado generates unbiased data to navigate a world without third-party cookies. It predicts lifts in campaigns and offers transparency into the criteria generating the data.

Contextual Data Enhancements: Advocado, according to the vendor, captures meaningful keywords, brands, entities, and sentiment to understand the variables that influence customer engagement. It measures the impact of granular weather data and utilizes Natural Language Processing to gauge the influence of conversations on consumer behavior.

Consumer Engagement Data: Advocado, as claimed by the vendor, provides insights into audience reactions to ads, bridging the gap between consumer behavior and digital media. It leverages data elements such as web traffic, paid search keyword insights, and SEO to optimize advertising strategies. Advocado offers real-time battlefield data to understand the customer journey.

Cross-Channel Attribution: According to the vendor, Advocado enables tracking and analysis of advertising campaign performance across various channels, both online and offline. It provides a holistic view of the customer journey and helps understand the impact of each touchpoint on conversions and engagement.

Audience Segmentation: Advocado, as stated by the vendor, allows businesses to segment their audience based on demographics, interests, and behaviors. This segmentation enables the creation of targeted campaigns tailored to specific segments, maximizing engagement and conversion rates.

Campaign Optimization: According to the vendor, Advocado enables real-time optimization of advertising campaigns based on performance data and insights. It allows businesses to adjust targeting, messaging, and creative elements to ensure maximum impact and ROI.

Data Visualization: Advocado, as claimed by the vendor, offers intuitive and interactive dashboards to visualize complex data sets and campaign performance metrics. This enables businesses to analyze and communicate insights effectively, facilitating data-driven decision-making.

Custom Reporting: According to the vendor, Advocado allows businesses to generate customized reports aligned with their specific business objectives and metrics. It provides comprehensive data and insights relevant to their organization's goals and KPIs.