Alpina

Alpina is positioned as a simple and privacy-focused alternative to Google Analytics, with the vendor claiming that it provides accurate and insightful data about website performance and user behavior while respecting user privacy. The product is said to be suitable for businesses of all sizes, from small startups to large enterprises, and is targeted towards digital marketers, website owners, administrators, e-commerce businesses, content creators, bloggers, web developers, and designers.

Key Features

Event tracking: According to the vendor, Alpina allows users to collect additional data by emitting events, helping them understand the actions performed by their website users and how they perform them. Users can track specific events such as button clicks, form submissions, video plays, and more. Event tracking is claimed to provide valuable insights into user behavior and help optimize website performance.

Privacy is at our core: The vendor emphasizes that Alpina was founded with a focus on privacy and respect for user data. They state that the platform does not use cookies, local storage, session storage, or any other method of user identification. The vendor claims that Alpina is fully GDPR, PECR, and CCPA compliant, eliminating the need for consent banners.

Advanced filters: Alpina offers users the ability to apply complex filters on the fly, according to the vendor, allowing them to gain more insight from their data. Users can apply filters based on eight available parameters, enabling them to segment and analyze data in a more granular way. The vendor suggests that advanced filters help users uncover specific trends and patterns within their website analytics.

Live radar: The vendor states that Alpina provides a dedicated Live Radar dashboard that allows users to monitor website traffic in real-time. The Live Radar dashboard is said to offer a clean and intuitive interface, providing a comprehensive overview of visitor activity. Users can track the number of active visitors, their location, referral sources, and other key metrics.

API access: Alpina offers API access, according to the vendor, allowing users to integrate their website statistics into their own websites and applications. The REST API provided by Alpina is claimed to be simple and powerful, enabling seamless integration and data retrieval. The vendor suggests that API access empowers users to leverage their website data in custom-built dashboards, reports, and other applications.

Data is yours: The vendor emphasizes that Alpina emphasizes that user data belongs to the users themselves. They state that the platform does not sell or share user data with any third parties. Users are said to have the ability to request an export of their website's data at any time.

Your team's invited too: Alpina supports teamwork by allowing users to invite team members to analyze and draw conclusions from the collected data together. Collaboration features are said to enable multiple team members to work on data analysis, reporting, and decision-making. Users can share access to specific dashboards and reports with their team members.

Slack, Discord & E-Mail: Alpina offers integrations with popular communication platforms such as Slack and Discord, as well as email notifications, according to the vendor. Users can connect Alpina to these platforms to receive daily or weekly briefings on website analytics. The vendor claims that notifications can be customized to provide relevant and timely updates to users.

Light & Performant first: The vendor states that Alpina prioritizes lightweight and performant tracking, ensuring minimal impact on website speed and performance. They claim that the Alpina script weighs less than 3kb and is served to users through a super-fast CDN with 49 servers worldwide. By using a lightweight script and a global CDN, Alpina is said to minimize any negative effects on website loading times.

Themes that suit you: Alpina offers six themes that allow users to customize the look and feel of the platform, according to the vendor. Themes are claimed to provide a personalized experience, allowing each team member to choose a color combination they prefer. The vendor suggests that customizable themes enhance the user experience and make data analysis more enjoyable.