Overview
What is Alterable?
Alterable is a real-time email content personalization platform designed to enhance email marketing campaigns. It caters to businesses of all sizes, from small to large enterprises. According to the vendor, digital marketers, email marketers, e-commerce companies, retailers, and travel and hospitality...
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Product Details
- About
- Tech Details
What is Alterable?
Alterable is a real-time email content personalization platform designed to enhance email marketing campaigns. It caters to businesses of all sizes, from small to large enterprises. According to the vendor, digital marketers, email marketers, e-commerce companies, retailers, and travel and hospitality industries can benefit from Alterable's features to create personalized and engaging email content.
Key Features
Real-time Personalization: Alterable provides users with real-time personalization tools that allow them to create customized emails for each individual recipient. By leveraging user-specific data such as location, time of day, and other triggers, Alterable enables users to deliver relevant and personalized email content, ultimately increasing engagement.
Target and Test: With Alterable's targeting and testing features, users can refine their email marketing campaigns for better results. Users have the flexibility to create and manage targeting rules based on various filters, including date, day of the week, timezone, device, language, location, query parameters, temperature, time of day, and weather. This empowers users to test different variations of email content and optimize their campaigns based on performance.
Analytics Suite: Alterable offers an analytics suite that provides valuable insights to help users understand their audience and optimize their email campaigns. Users can track and analyze key email performance metrics such as open rates, click-through rates, conversions, and engagement. By leveraging these insights, users can make data-driven decisions to improve their email marketing strategies and achieve better results.
Use Your Own Email Marketing Platform: Alterable seamlessly integrates with all major martech providers and can be easily embedded into any existing email marketing system. This allows users to leverage Alterable's powerful personalization features without the need to switch their current email marketing software. With this seamless integration, businesses can enhance their email campaigns without disrupting their existing workflows.
Alterable Features
- Supported: Content Management
- Supported: Multi-Channel Campaigns
Alterable Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
