Apester

Apester is a platform offered by Apester Ltd. that aims to assist publishers in creating interactive social experiences to engage users and potentially increase revenues. According to the vendor, this platform allows for the creation of interactive content, such as surveys, quizzes, mobile landing pages, and custom web stories. It is suitable for publishers of all sizes, including small independent blogs and large media organizations. The product is utilized by various professionals and industries, including publishers, media companies, content creators, marketing professionals, and advertising agencies.

Key Features

Drag and Drop Creating Technology: According to the vendor, Apester's Studio features a code-free drag and drop interface, which is designed to provide an easy and flexible way to design and edit interactive experiences.

Experience Player: The vendor claims that Apester's Experience Player simplifies the sharing of interactive experiences across multiple channels, seamlessly integrating with websites, blogs, landing pages, and social media channels.

Data Analysis and Personalization: Apester enables users to collect and analyze declared data in real-time, allowing for the enrichment and organization of customer data. According to the vendor, the platform can be connected to existing Customer Data Platforms (CDP), Data Management Platforms (DMP), Customer Relationship Management (CRM) systems, and marketing automation tools.

Real-Time Analytics and Insights: According to the vendor, Apester offers real-time analytics and reporting capabilities, providing insights into audience engagement, user behavior, and trends. This allows for data-driven decision-making and optimization of interactive experiences.

Integration with Existing Systems: Apester claims to seamlessly integrate with existing content management systems (CMS) and various marketing tech solutions. This integration facilitates the embedding of interactive experiences and the connection to customer data infrastructure.

Template Library and Custom CSS Design: The vendor states that Apester provides a template library with a wide range of options for interactive content creation. Additionally, users have the option to use custom CSS design for further customization.

Integrated Design Partners: According to the vendor, Apester allows users to import their own assets or collaborate with integrated design partners to enhance the visual appeal of their interactive experiences.

Consistent Brand Experience: The Experience Player, as claimed by the vendor, enables the maintenance of brand consistency across interactive experiences through the use of custom URLs, fonts, and colors.

Connectivity with Marketing Tech Solutions: Apester can reportedly be connected to existing Customer Data Platforms (CDP), Data Management Platforms (DMP), Customer Relationship Management (CRM) systems, and marketing automation tools. This connectivity aims to facilitate data integration and automation.

Segmentation, Management, and Retargeting: The vendor states that Apester's platform provides capabilities for segmentation, management, personalization, and retargeting. These features are intended to optimize audience engagement and potentially increase revenues.