Apollo Plus

Apollo Plus is a data-driven software solution offered by Apollo Plus that leverages artificial intelligence and machine learning to provide insights and predictions for the tourism and sportainment industries. According to the vendor, this solution helps businesses in these industries make informed decisions by analyzing and optimizing their data.

Key Features

Discovery: According to the vendor, Apollo Plus can retrieve data from various providers and formats with different frequencies. It can also normalize and enrich data, including open-data when relevant. The solution is said to track trends and develop ancillary revenues based on enriched data. Additionally, it can automatically adapt to data quality issues and obtain normalized datasets.

Predictor: The vendor claims that Apollo Plus applies big data technology to accurately anticipate demand. It is designed to gain relevance over time with back-testing mechanisms and help handle demand highs and lows. The solution is also said to optimize capacities and staffing and maximize precision based on the anticipation window for trust and purpose.

Rocket: According to the vendor, Apollo Plus has powerful clustering tools that can distribute demand into coherent segments. It can monitor segment performance and apply tactics at the right time. The solution is also claimed to expose Total REVenue Per Each Customer (TREVPEC) and drive "Per cap" revenue. Furthermore, it can analyze media plans, enhance conversion rates, and provide strategic dashboards.

Data-driven software: Apollo Plus aims to automate reporting with fresh, flawless, and enriched data, according to the vendor. It can build real-time reporting dashboards with relevant data visualization. The solution is also designed to monitor budget deviation and recalibrate marketing, sales, and ops strategies. The vendor claims that Apollo Plus uses robust predictive models to anticipate demand and support decision-making.

Native normalization and enrichment: According to the vendor, Apollo Plus reduces on-boarding time with native data pipelines. It automates reporting with fresh, flawless, and enriched data. The solution is also capable of normalizing datasets fitting to specific constraints and enriching data with open-data for enhanced analysis.

Granular and real-time reporting dashboards: The vendor states that Apollo Plus can build reporting dashboards with relevant data visualization. It can spotlight things that were otherwise invisible and monitor budget deviation and segmentation highs and lows. The solution is also claimed to enable recalibration of marketing, sales, and ops strategies based on data insights.

Robust predictive models: Apollo Plus is said to enable businesses to anticipate demand and make informed ops decisions. According to the vendor, the solution can cluster and model demand using algorithms developed with CNRS. It aims to help businesses invest in the right market at the right time with the right pricing strategy. Additionally, it can share and support decisions with evidence-based insights.

Complete data science analysis: The vendor claims that Apollo Plus can distribute demand into numerous coherent segments. It can monitor segment performance and generate additional demand. The solution is also designed to analyze media plans and enhance conversion rates. According to the vendor, Apollo Plus aims to augment intuition and market experience with precision insights.