Attention Insight

Attention Insight is a pre-launch analytics tool that utilizes AI-generated attention heatmaps to assist marketers and design teams in optimizing their designs for improved performance. According to the vendor, this solution is suitable for companies of all sizes, from small businesses to large enterprises. Marketers, designers, UX/UI professionals, advertising agencies, and e-commerce companies are among the many professions and industries that the vendor says can benefit from Attention Insight's data-driven insights and recommendations.

Key Features

Attention Heatmaps: The vendor claims that Attention Insight generates attention heatmaps to visually depict the areas of a design that receive the most and least attention, providing insights into design performance.

Percentage of Attention: According to the vendor, this feature allows users to evaluate the visibility and prominence of key design elements by calculating the percentage of attention they receive, enabling data-driven decision-making.

Clarity Score: The vendor states that Attention Insight measures the clarity of a design for new users with a score ranging from 1 to 100, helping identify potential issues with visual clutter or conflicting elements.

Focus Map: The vendor claims that this feature evaluates the effectiveness of design elements in capturing initial attention by analyzing which parts of a design are noticed or missed within the first 3-5 seconds.

Attention Report: According to the vendor, Attention Insight delivers a detailed report explaining the analysis of a design, including a focus map, clarity score, attention heatmap, and percentage of attention for each object, providing a comprehensive overview of the design's performance and areas for improvement.

Design Comparison: The vendor claims that Attention Insight enables users to compare the performance of two different designs, evaluating the impact of design changes on user attention and visibility, facilitating A/B testing and data-driven decision-making.

Work with Teams: According to the vendor, Attention Insight allows users to collaborate by adding colleagues to specific projects, streamlining the design review and decision-making process.

Public Share: The vendor states that Attention Insight enables users to share design analyses directly with clients or colleagues, facilitating collaboration and feedback from stakeholders.

Recommendation: According to the vendor, Attention Insight provides design element visibility benchmarks for call-to-action buttons, guiding users in optimizing and improving their visibility.