Audioboom

Audioboom is a global podcast publisher that aims to connect podcasters and advertisers with engaged audiences. According to the vendor, it offers hosting and distribution services for podcast creators and provides advertising solutions for brands looking to reach podcast listeners. The product targets a wide range of company sizes, from individual podcasters to established podcast networks and brands. It is used by podcasters of various genres, influential creators, advertisers, media and entertainment companies, marketing and advertising agencies, as well as content creators and influencers from different industries.

Key Features

Powering Podcasting: According to the vendor, Audioboom offers hosting and distribution services across popular platforms such as Apple Podcasts, Spotify, Amazon Music, Stitcher, and Google Podcasts. The goal is to provide podcasters with a platform to manage their content and reach a wide audience.

Market Leading Insights: Audioboom provides advanced analytics dashboards that offer audience measurement and demographic data, allowing creators to gain a better understanding of their audience. This information can help them make informed decisions about their content and monetization strategies, according to the vendor.

Advertising Platform: Audioboom's advertising platform aims to connect podcasters with advertisers. It offers two advertising products: Premium Network and Showcase. The vendor claims that Premium Network allows advertisers to select the best shows and hosts for their brand, with options for live reads and host endorsements. Showcase, on the other hand, is a global advertising marketplace that enables advertisers to build targeted campaigns based on genre, location, keywords, and audience demographics.

Global Scale: According to the vendor, Audioboom has a global reach, targeting engaged and passionate audiences worldwide. The company is a member of the Interactive Advertising Bureau's (IAB) Podcast Measurement Standard, ensuring reliable audience measurement. Additionally, Audioboom is ranked 4th on Triton Digital's list of largest podcast publishers, which the vendor claims demonstrates its reliability, scalability, and sophistication.

Creator Network: Audioboom collaborates with well-known personalities and top podcasting talent from around the world. The product offers different plans for podcasters, including Standard and Plus Accounts, which the vendor says allows individual podcasters to monetize their content through Audioboom's global advertising marketplace, Showcase.

Advertising Options: Audioboom provides a range of advertising options for brands, including live reads, host endorsements, and branded content opportunities. The vendor states that advertisers can leverage dynamic ad insertion for efficient campaign execution and target specific genres, locations, keywords, and audience demographics.

Self-Serve Portal: According to the vendor, Audioboom offers a self-serve portal that allows advertisers to easily create and manage their campaigns in just five minutes. This feature aims to provide a convenient and efficient way for advertisers to build their advertising campaigns.

Dedicated Account Management: Audioboom offers dedicated account management for advertisers, providing personalized support and guidance throughout the campaign process, according to the vendor.

Podcast Distribution: Audioboom distributes podcasts across popular platforms, including Apple Podcasts, iHeartRadio, Spotify, Google Podcasts, Stitcher, and more. The vendor claims that this wide distribution ensures maximum reach and exposure for podcasters.