Aura Vision

Aura Vision, developed by Aura Vision Labs, is an in-store analytics solution designed to assist retailers in optimizing their brick-and-mortar locations. By leveraging existing CCTV camera infrastructure, the product aims to provide actionable insights and data to drive sales, reduce costs, and enhance the customer experience. According to the vendor, Aura Vision is suitable for retailers of all sizes, catering to small independent stores as well as large multinational chains. The solution is utilized by various professionals and industries, including retail managers, store operations and development teams, marketing and merchandising teams, brand partners, and consultants in the retail industry.

Key Features

Enhanced Footfall: According to the vendor, Aura Vision offers accurate footfall counting to measure passer-by traffic counts and compare them with location busyness. Additionally, it provides unique customer segmentation technology to identify local demographic conversion trends.

Precision Staff Planning: Aura Vision aims to assist store managers in optimizing staff allocation to meet customer demand more effectively. The solution enables better planning of staffing rotas across each store, floor, and department, aligning staff schedules with customer demand.

Path to Purchase: Aura Vision aims to aid store design, marketing, and merchandising teams in delivering compelling customer experiences. By analyzing customer behavior, the solution aims to help retailers identify key moments along the customer journey that drive conversion and optimize store layouts and experiences to increase sales.

Brand Performance Platform: According to the vendor, Aura Vision provides competitive performance insights to tenant brands, helping them elevate their marketing awareness. Retailers can deliver valuable insights on product engagement and demographic audiences to their brand partners, strengthening their relationships and potentially driving sales.

Plug & Play Setup: Aura Vision offers a plug-and-play setup process, allowing retailers to easily connect Aura Processing Units (APUs) to their existing security camera system and the internet. The solution is compatible with leading IP security camera brands, according to the vendor.

No-Code AI Personalization: Aura Vision collaborates closely with retailers to identify zones of interest for engagement and trains AI models on staff outfits for accuracy, according to the vendor. The hardware is powered by cutting-edge architecture, providing high-performance computation for AI algorithms.

Security & End-to-End Data Encryption: Aura Vision follows industry best practices to ensure the security of its APUs' network communication processes. The vendor partners with Auth0 to provide secure authentication options and uses AES 128 encryption for data transfer.

Privacy: Aura Vision is designed with privacy in mind, ensuring 100% anonymity of data. According to the vendor, the solution never stores or transmits personal data from video cameras. It complies with stringent personal data regulations and incorporates face-blurring technology to remove identifiable information from video footage.