Name: Content Enrichment Overview - Automata
Uploaded: 2022-08-02T19:09:51.000Z
Duration: 4 min 30 s
Description: A demo of Automata's content enrichment platform. Repurpose and distribute marketing assets like white papers, ebooks, blogs, and webinars to unlock the compounding value of marketing material.

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

Agile Development

Product Analytics

Version Control

Development

Business Intelligence (BI)

Collaboration

IP PBX

Knowledge Management

Policy Management

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Scheduling

HR Management

Payroll

Talent Intelligence

Talent Management

Time Tracking

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Storage

Code Review

Data Catalog

Data Deduplication

Data Privacy Management

Data Warehouse

Edge Computing

Embedded Database

Ethernet Switches

Firewall Security Management

Fraud Detection

IP Address Management (IPAM)

Integration Platform as a Service (iPaaS)

Low-Code Development

Mainframe Monitoring

Migration

Mobile Identity

Network Monitoring

Network Performance Monitoring

Network Simulation

Rack Servers

Tape Storage

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Experience Management

Data Cleansing

Digital Experience Intelligence

Digital Rewards

Email Marketing

Marketing Automation

Mobile Analytics

Search Engine Marketing (SEM)

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Presales

Sales Incentive Compensation Management

Sales

GDPR Compliance

Security Orchestration, Automation and Response (SOAR)

Security

Animal Shelter

Apparel

Computer-Aided Design (CAD)

ID Card

Last Mile Delivery

Lease Management

Oil and Gas

Online Ordering

Vertical-Specific

Top Rated 2023

medium

large

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.

PathFactory

Content Marketing

Content Publishing

Content Reporting & Analytics

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Page-level engagement analytics

small

Business Plan

Essentials Plan

Enterprise Plan

Agency Plan

Freelancer Plan

Freelancer Pro

Outgrow

Content Creation

Ideation

Approval workflows

Content collaboration

Competitive analytics

Ion, by Rock Content

Likelihood to Recommend

Likelihood to Renew

Availability

Performance

Usability

Support Rating

Online Training

Implementation Rating

Product Scalability

Rock Content

DemandScience

Optimizely Content Marketing Platform

Content calendar

Network for content licensing/production

Optimizely

Sprinklr Marketing

Sprinklr

Percolate, now part of Seismic

Discontinued Products

CoSchedule Marketing Suite

CoSchedule

Compendium (discontinued)

Writer is a full-stack generative AI platform. It consists of Writer-built LLMs, a graph-based RAG, AI guardrails, and a flexible application layer. Writer boasts users at enterprises like L’Oreal, Vanguard, and Accenture.

Writer

MarketMuse is a search engine marketing platform built around features such as site auditing, content quality grading, and content analysis.

MarketMuse

Frase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using  website content to answer visitors' questions.

Frase

SEO Channels

SEO Platform & Account Management

Page grader

Competitive analysis

Local SEO

Multi-domain support

Integration with web analytics tools

Managed Services + SaaS

Automata

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Review and use AI-generated text on Twitter and LinkedIn. Re-run the analysis as many times as you want and save your favorites so our platform can learn what works best for your brand.

A demo of Automata's content enrichment platform. Repurpose and distribute marketing assets like white papers, ebooks, blogs, and webinars to unlock the compounding value of marketing material.

Content Enrichment Overview - Automata

A demo of Automata's content enrichment platform. Repurpose and distribute marketing assets like white papers, ebooks, blogs, and webinars to unlock the compounding value of all your marketing material.

Features related to the creation of content for marketing purposes.

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Allows users to schedule and plan the creation and/or distribution of content.

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Features related to the organization and distribution of marketing content.

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Includes tools for promoting content by connecting to paid and earned media channels.

Allows users to set up automated distribution, personalization and/or curation.

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

Reviews

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Content Marketing Software

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	No
Supported Countries	United States, Canada, United Kingdom, Ireland, Australia
Supported Languages	English

Consumers	0%
Small Businesses (1-50 employees)	0%
Mid-Size Companies (51-500 employees)	75%
Enterprises (more than 500 employees)	25%

Automata

Overview

What is Automata?

Leaving a review helps other professionals like you evaluate Content Marketing Software

Pricing

Entry-level set up fee?

Offerings

Starting price (does not include set up fee)

Product Details

What is Automata?

Automata Features

Content Creation Features

Content Publishing Features

Content Reporting & Analytics Features

Automata Screenshots

Automata Video

Automata Competitors

Automata Technical Details

Automata Customer Size Distribution

Comparisons

Compare with