Overview
What is Optimizely Content Marketing Platform?
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Review for Optimizely Content Marketing Platform
From the MKT side, there are social media posts, email …
Get started with Optimizely Content Marketing Platform
Optimizely Content Marketing Platform is foundational for larger businesses
Easy to use
Optimizely Content Marketing Platform review
Believe it has Potential
We use …
Flexible platform for marketing program management and more!
Optimizely Content Marketing Platform Experience
Optimizely (Welcome) Content Marketing Platform - Improve Efficiency & Collaboration
Optimize your content with Optimizely
Optimizely Content Marketing Platform Review
Optimizely Content Marketing Platform Review
Streamline Content Development and Delivery
Align multi-disciplinary teams in one single location
How Optimizely Content Marketing Platform Differs From Its Competitors
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Content Marketing Campaign Performance
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Content collaboration (25)9.191%
- Approval workflows (26)8.888%
- Ideation (21)7.979%
- Content calendar (22)7.575%
Reviewer Pros & Cons
Pricing
What is Optimizely Content Marketing Platform?
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Content Marketing Platform Demo
Features
Content Creation
Features related to the creation of content for marketing purposes.
- 7.9Ideation(21) Ratings
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
- 8.8Approval workflows(26) Ratings
Allows users to lay out and track, in some cases automatically, workflows for content approval.
- 9.1Content collaboration(25) Ratings
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
- 7.5Content calendar(22) Ratings
Allows users to schedule and plan the creation and/or distribution of content.
- 7.4Network for content licensing/production(13) Ratings
Includes access to a database of content that can be licensed or a talent network for licensed content production.
Content Publishing
Features related to the organization and distribution of marketing content.
- 9Content hub(19) Ratings
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
- 3Forms / Gated content(1) Ratings
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
- 8.7Embedded CTAs(14) Ratings
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
- 8.8Content distribution(21) Ratings
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
- 7.7Content promotion(16) Ratings
Includes tools for promoting content by connecting to paid and earned media channels.
- 8.4Content automation(18) Ratings
Allows users to set up automated distribution, personalization and/or curation.
Content Reporting & Analytics
Features related to tracking, measuring, and analyzing content creation processes and content performance.
- 8.2Audience profiling and targeting(3) Ratings
Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
- 7Closed-loop tracking and reporting(16) Ratings
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
- 7.1Content performance analytics(19) Ratings
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
- 8.3Campaign optimization dashboard(16) Ratings
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
- 8.8Competitive analytics(9) Ratings
Provides a view on competitors' content performance and/or strategy for comparison.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Optimizely Content Marketing Platform?
Optimizely Content Marketing Platform Features
Content Creation Features
- Supported: Ideation
- Supported: Approval workflows
- Supported: Content collaboration
- Supported: Content calendar
- Supported: Network for content licensing/production
- Supported: Payment/Resource management
Content Publishing Features
- Supported: Content hub
- Supported: Embedded CTAs
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Competitive analytics
- Supported: Content production analytics
- Supported: Page-level engagement analytics
Optimizely Content Marketing Platform Screenshots
Optimizely Content Marketing Platform Video
Optimizely Content Marketing Platform Integrations
Optimizely Content Marketing Platform Competitors
Optimizely Content Marketing Platform Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | English |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(61)Attribute Ratings
Reviews
(1-25 of 31)Optimizely Content Marketing Platform: a valuable tool for content development and approval processing
- Content Approvals
- Library of Content
- History of Content Changes
- Providing clearer prompts when a deadline is missed
- Improved search functionality to make it easier to find content
- A progress chart to provide better transparency about where approvals stand
Review for Optimizely Content Marketing Platform
From the MKT side, there are social media posts, email designs, web page content, invitations, and printable promotional content.
From the EX side, there are social media and internal posts, printable promotional swag, and content.
The Optimizely Content Marketing Platform helps us address the workflow of people involved in each task, ensuring that everything produced is brand-aligned in text and art and approved by the people responsible for it.
I believe we produce between 10-30 items of stuff each week, and we mainly use the brief, and text editor for everything.
- Workflows are great, everyone on it can really see the produced content
- Calendar Plan, is really helpfull in scrums,
- Assignments lets us understand if someone is over assigned with stuff (specially in design), and let us realocate sources
- Library looks better now too
- Library. Eventhough it has improved a lot! There's still a need of having something similar to the planner list view of folders. That'll be extremly helpfull
- I used the AI Text provided by Optimizely Content Marketing Platform once or twice and it wasn't really good. We use Grammarly as it let us train the AI with our brand language, and is super easy to use.
- The conection with Social Media Platforms is not the best, and that's why we have deactivated that functionality and manually upload stuff to our social media. (LinkedIn-Twitter-Instagram- Glassdoor-TikTok)
Less Aproppiate: The email functionality is not optimal and requires improvement to better suit our needs. It currently displays information inaccurately and lacks automation for necessary updates.
- Tracking activity progress
- Work assignment
- Necessary fields to help make our request descriptive
- People should be able to get a notification about a conversation without doing @
- Not have the option to upload multiple files - self replace if a new file is uploaded
- Ability to edit documents in the tool
That being said, Optimizely Content Marketing Platform's greatest strength is its maturity in the testing/experimentation space. We have been able to leverage the expertise of Engineers, System Architects, Project Managers, Strategists, on top of the normal account manager. Optimizely Content Marketing Platform seeks approval on a very personal level by having that 1:1 attention that smaller companies may not be able to provide.
With Optimizely Content Marketing Platform, we're about to test hypotheses against our target audience to ensure optimal business impact. Any sort of development work is safeguarded because of our testing processes. We are able to identify what development work is worth pursuing and what isn't based on the experiment results deployed by their platform.
That being said, we also utilize agency resources to increase velocity and time to test. Their RapidX add-on allows clients to take advantage of seasoned Optimizely developers and project managers who can assist with maintaining strict timing when it comes to designing, engineering, launching, and even analyzing results.
- A/B Testing
- Experimentation
- Personalization
- Strategy
- Professional Services
- Heatmaps
- User Recordings
- Dashboards and better reporting
That being said, contracting and fully utilizing Optimizely Content Marketing Platform's suite of features, professional services, and more may be cost prohibitive for smaller companies. Once a CRO program reaches maturity Optimizely Content Marketing Platform can scale for larger teams where more advanced can utilize server side tests exclusively for seamless experimentation.
Easy to use
- Different categories
- Nice layout
- Quick service
- way of communicating with each other
- the email received from the platform looked a bit sketchy
- With the previous thing, I meant the email address looks like it could be SPAM
Optimizely Content Marketing Platform review
- Step-by-step tasks that are delegated to specific team members
- Layout formatting that allows you to specify how the content should look
- Tag-able comments so that you can quickly address problems vis the most direct source
- It would be useful to have Header sections included in the format (so H1 title, H2 body copy etc)
- Would love to connect Optimizely Content Marketing Platform to the CMS system for ease of uploading
- Image sourcing would be helpful
Believe it has Potential
We use it for our design and marketing teams mainly as you can store images and ideas.
Others in the organization can put in a work request to ask for an item and it easily tracked and organized.
- organizing
- work requests
- sharing ideas
- project management
- needs forms
- monday allows outside request forms which we haven't been able to work into Optimizely Content Marketing Platform
- better notifications
- Flexibility
- Support
- Innovation
- Editing the campaign hierarchy is not available
- Editing work requests is not available
- We have not been able to fully integrate with Microsoft Teams/Office
Optimizely Content Marketing Platform Experience
- It is intuititve for seasoned professionals as well
- Quick to set up on different use cases
- It is able to perform well in case of heavy traffic on website as well
- User interface could have been more detailed, seems boring a bit
- Test reports sometimes becomes cluttered in case of many data points
- Difficult to get started for new users
It is not well suited for end to end analysis of the results in standalone manner as reports could become cluttered, saturated and diffciult to understand in case of heavy user data.
Optimizely (Welcome) Content Marketing Platform - Improve Efficiency & Collaboration
- Planning
- Collaboration
- Reporting
- The reporting functionality is robust - I spend a lot of time building / adjusting views and saving them. It would be nice if more reports were available out of the box.
Optimize your content with Optimizely
- Allows people to join and collaborate in different touch points
- Timely notifications allows people to collaborate when needed
- Customizable for your specific needs and wants
- If there's a URL on the email headline and I click it, it will take me to the URL as opposed to the Welcome ticket
- I can access the item from the email and I don't have to login, but if I access the website directly, then it asks me to login
Optimizely Content Marketing Platform Review
- Approvals Workflow
- Social Media Content Scheduling
- Quick communication with Employees
- User interface
- User experience
Optimizely Content Marketing Platform Review
- We're looking toward a headless architecture. We're looking forward to once again being able to be composable, being able to scale our product and our program. Some of the additional features is we're a multi-brand organization, but we all need to fall under one umbrella and that's one of the main components for us that actually allows us to take that next step.
- The current user interface that we have has been a little bit challenging. Coming from one platform to another user interface has been a challenge, but based on the new update and release, that's going to address a lot of our challenges. By being able to have that new user interface, we've also painted ourselves into a corner in some aspects. As we go through and kind of re-architect, we're going to make sure we use the product as it's intended to be used.
Streamline Content Development and Delivery
- Enables cross-functional collaboration in a centralized environment
- Assures standards in processes while providing visibility into content development
- Replaces spreadsheets and file server-based asset management
- Provides incremental value with integrated stock image and AI generation tools
- UX needs to be rethought. In my opinion, text is very small and often not intuitively laid out
- In my opinion, better integration with other Optimizely products: expectation is that it should dovetail into ODP, CMS, content recommendations and Delivera. In my opinion the current stack integration is not cohesive
- In my opinion, library needs to be improved with more of a Finder or File-system-like interface. In my opinion, it's very hard to organize assets that have been placed in the top-level folder by default. Better search based on file name and content would also be helpful.
- In my opinion, there's a big gap between a collaborator and a guest.
Align multi-disciplinary teams in one single location
- Content collaboration
- Campaign planning
- Asset versioning
- Mobile experience
- Asset organization
- Notifications — standalone page, customizable email templates…
Scale
- Design Platform
- Segment Creation
- Campaign features
- Reporting is hard to use
- Campaign performance exporting
- Customer support
- Segmentation
- Performance at a glance
- Scheduling
- Reporting
- Speed of customer service
- Training for nondev mindsets
Bad - Report building.
Optimize the way you work
- easy to customize workflows
- consistent improvements and upgrades
- great customer service
- calendar layout is clunky
- reporting can be difficult
- Library storage could be more functional
Empowering content teams in collaborative and crafty ways.
- Easy to edit and adjust workflows if needed.
- Provides reminders in advance and day of deadline.
- Upload images, drafts, or edit directly in the platform.
- The calendar view can be difficult to see everything unless you select specifics.
Keeps team’s coordinates
- Ability to tag team members
- Easy formatting
- Easy to highlight and leave comment s
- I wish we could toggle between versions without replacing
- Can be hard to track changes
- Sometimes the notifications don’t show up
Optimizely Helps Our Marketing Teams Deliver
- Workflow
- Planning
- Organizing
- Less need to bounce around in the tool
Creates unrivaled efficiencies in my day to day work
I typically use it to locate data sheets, sample reports, and customer testimonials that I share internally and externally.
- Very intuitive and ease to navigate UI
- The search bar in excellent and provides relevant material quickly
- Very ease to download documents quickly with the plug-ins
- Trying to de-duplicate documents with older versions, as to avoid clutter in the main Library
- Easier self guided ways to find certain folders
Great platform for cross team collaboration
- content calendar
- collaborating
- publishing schedule
- organizing content
- prioritizing content
- managing content editing process
- customizing content production process to align with internal processes
- setting status
- More intuitive to navigate
For better communication, efficiency and workflow!
- Email Content Planning
- Task Review
- Team Communication
- Groupings - it is easy to miss the step that assigns a task to a larger project
- Visibility of project statuses
- Easy to learn basics
- More advanced workflow options
- Search function not great
For general content orchestration works as well as each user.