backstitch

backstitch is a Employee Experience and Total Rewards Engagement Platform designed to facilitate communication between Internal Communications and Human Resources teams and their employees. This platform caters to organizations of various sizes, ranging from small businesses to large enterprises, and is utilized by professionals in Internal Communications and Human Resources across industries such as technology, healthcare, finance, retail, and manufacturing.

Key Features

Employee Mobile App: According to the vendor, backstitch offers a company-branded mobile app that reaches all employees, available for both iPhone and Android devices. This app serves as a one-stop shop for accessing company information and resources, and enables push notifications for important announcements and updates.

Total Rewards Statements: The vendor claims that backstitch provides modern Total Rewards Statements for effective compensation education, communicating the entire rewards package offered by the company. These statements are said to help drive higher retention, streamline recruitment, and improve annual adjustment communications, and can be delivered in various formats such as PDF snapshots, interactive web experiences, or through a custom branded mobile app.

Internal Communications Platform: According to the vendor, backstitch offers an Internal Communications Platform that allows users to create newsletters, announcements, enrollment instructions, and more using the drag-and-drop Studio. Content can be published to multiple channels including email, intranets, mobile apps, and chat platforms. The platform includes customizable templates, stock image libraries, and integrated surveys and polls for gathering feedback and insights from employees.

Employee Engagement Analytics: The vendor states that backstitch provides analytics to measure outcomes and collect feedback around every message. Users can track engagement metrics such as opens, clicks, and time spent interacting with content. The platform also claims to help understand trending topics and key influencers within the organization, and generate engagement reports to identify areas of high employee interaction.

Custom Branding and Asset Management: According to the vendor, backstitch allows users to customize the employee app, newsletters, and communications to match the company's branding. Users can access built-in stock image libraries and integrate with existing asset management systems. The platform also claims to offer the ability to create and manage custom templates for consistent branding and design, and include videos and rich media content within communications.

Targeted Messaging and Distribution Lists: The vendor claims that backstitch automatically builds distribution lists based on employee roles, locations, and other criteria. Users can trigger messages based on employee attributes such as hire date or aspirations, and target messaging to specific groups or departments within the organization. The platform is said to offer the ability to personalize content for different employee segments.

Language Translation: According to the vendor, backstitch automatically translates day-to-day messages to over 150 languages, supporting culturally diverse workforces and improving communication for non-native English speakers. This feature is said to enhance inclusivity and ensure all employees can access and understand company communications.

News Clipping and Content Curation: The vendor claims that backstitch allows users to easily drag and drop industry articles directly into newsletters and announcements. Content can be curated from industry sources, benefits providers, and social media marketing. This feature is said to save time in content creation and provide employees with relevant and curated information, enhancing communications with external content that aligns with company messaging.

Surveys and Polls: According to the vendor, backstitch enables users to embed surveys and polls directly into newsletters to gather feedback from employees. This feature is claimed to collect valuable insights and opinions on various topics and initiatives, improving employee engagement by involving them in decision-making processes. The platform is said to offer easy analysis of survey results to make data-driven decisions.

Push Notifications: The vendor states that backstitch allows users to elevate important announcements and drive awareness with push notifications. This feature is said to reach employees instantly without needing to know or collect cell phone numbers, and deliver time-sensitive messages and crisis communications effectively, improving communication and ensuring important information is seen by all employees.