bc.lab

The bc.lab Monitoring technology, developed by bc.lab Agentur für Online Relations GmbH, is an AI-powered monitoring solution designed to gather information from various sources and provide real-time analysis and insights. According to the vendor, this tool is aimed at businesses of all sizes, from small enterprises to large corporations. It is used by professionals in various industries such as business analysis, marketing, communication, risk management, brand management, public relations, advertising, social media management, as well as the automotive and food & beverage sectors.

Key Features

Social Media Monitoring: According to the vendor, the bc.lab Monitoring tool allows users to analyze customer opinions and discussions in real-time across millions of sources in 42 languages. It provides valuable insights into product reviews, buyer interests, and competitor mentions.

Medien Monitoring: The vendor claims that this feature enables users to create live press reviews by monitoring online news, print, TV, and radio sources. It measures media resonance in real-time and provides immediate feedback on the impact of PR activities. Users can also measure key performance indicators (KPIs) to evaluate the success of their campaigns.

Krisen Monitoring: The bc.lab Monitoring technology includes the krisen.radar® early warning system, which, according to the vendor, helps businesses identify crisis signals and respond proactively. It leverages AI-powered monitoring technology to access relevant information, reports, opinions, and influencers related to the current situation. The goal is to protect reputation, detect potential crises, and take timely actions to mitigate risks.

Wettbewerbs Monitoring: The vendor states that this feature provides business intelligence solutions for systematically observing competitors, startups, and markets. It offers real-time insights into global reports about competitors, changes on competitor websites, and the use of social media. The aim is to assist businesses in analyzing global markets, competitor activities, and making strategic decisions to gain a competitive edge.

Themen Monitoring: According to the vendor, this feature analyzes economic, political, and social trends to help businesses develop effective business models. It helps businesses identify and understand complex trends and changes in society, markets, and the political environment. The insights gained can provide a basis for change management and strategic decision-making.

Information Management: The vendor claims that bc.lab Monitoring offers a management platform for distributing information within and outside the organization. It aims to facilitate the efficient distribution of information to relevant teams and stakeholders, streamlining internal and external communication processes.

Qualität durch Künstliche Intelligenz (KI): The vendor states that the bc.lab Monitoring technology leverages AI-powered monitoring to provide real-time access to global information from the internet, print media, TV, and radio. It offers an intuitive user interface for quick onboarding and easy profile setup. According to the vendor, the technology ensures high data quality, resulting in reliable analyses and excellent results.

63 Mio Quellen in 42 Sprachen: According to the vendor, bc.lab Monitoring connects global data sources and real-time information in one system. It analyzes worldwide online sources, TV, radio, and print media. The vendor claims that the system makes data comparable for analysis, KPIs, and reports through cross-referencing metadata.

Integration in Unternehmens-Prozesse: The vendor claims that bc.lab Monitoring supports strategic decision-making by providing accurate and up-to-date information. It evaluates campaigns in real-time and measures key performance indicators (KPIs). The vendor also states that it measures the impact of PR activities and provides press reviews for PR measurement.

Mobiler Medienspiegel: According to the vendor, this feature provides important information for executives, employees, or stakeholders via smartphones. It allows users to access relevant information anytime and anywhere, enabling the creation of professional press reviews for easy distribution.