Overview
What is Black Wood Se7en?
HamiltonAI, developed by Blackwood Seven A/S, is an AI-driven Marketing Analytics and Media Optimization Platform. According to the vendor, HamiltonAI aims to optimize marketing effectiveness and increase ROI for businesses of various sizes, including Chief Marketing Officers (CMOs), marketing professionals,...
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Entry-level set up fee?
- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
What is Black Wood Se7en?
HamiltonAI, developed by Blackwood Seven A/S, is an AI-driven Marketing Analytics and Media Optimization Platform. According to the vendor, HamiltonAI aims to optimize marketing effectiveness and increase ROI for businesses of various sizes, including Chief Marketing Officers (CMOs), marketing professionals, media managers, advertising agencies, and consumer analytics experts. The platform offers a range of features to measure, optimize, and predict the impact of marketing spend.
Key Features
AI Powered Marketing Effectiveness: According to the vendor, HamiltonAI utilizes AI technology to provide in-depth marketing analytics and media optimization. The platform analyzes and predicts the business outcome of marketing spend at a granular media publisher level, enabling informed decision-making.
Increase Marketing ROI with up to 40%: The vendor claims that HamiltonAI optimizes marketing and media plans in real time, guaranteeing a significant increase in business uplift from paid media investments. The platform takes into account relevant variables and provides real-time scenario planning for agile decision-making.
Quantify Marketing's contribution to sales: HamiltonAI accurately attributes marketing performance by quantifying the impact of brand strength, competitors, and macro-factors on commercial performance. According to the vendor, the platform measures the sales impact from various business drivers, including media, interest rates, pricing, distribution, and competitive activity.
Optimize future campaigns using Artificial Intelligence: With predictive analytics, HamiltonAI allows marketers to plan and simulate future media investments. The vendor states that the platform offers insights into the factors driving brand strength and provides tactical recommendations for optimizing marketing and media investment.
Make scenario planning and predictions: HamiltonAI enables testing of different media investment scenarios and provides diagnostic analytics to understand the impact of internal and external factors on commercial objectives. According to the vendor, the platform facilitates data-driven decisions and dynamic action in response to changing market circumstances.
Black Wood Se7en Features
- Supported: ROI Tracking
- Supported: Sales Analytics
Black Wood Se7en Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
