BlogMeter

BlogMeter is a social intelligence platform developed by Shibumi S.p.A. that aims to assist businesses and agencies in transforming social and web data into actionable insights. According to the vendor, this solution offers a range of features to address various needs, including brand reputation management, crisis management, consumer intelligence, content strategy, competitive analysis, trend analysis, market research, and influencer marketing. It is suitable for companies of all sizes, from small businesses to large enterprises. Marketing and advertising professionals, social media managers, public relations professionals, brand managers, and market researchers across various industries can benefit from using BlogMeter.

Key Features

Brand Reputation: According to the vendor, BlogMeter allows users to monitor online conversations and conduct sentiment analysis to gain insights into brand reputation. It enables users to understand the perception of their brand, products, and themes, and compare key indicators with competitors.

Crisis Management: The vendor states that BlogMeter enables users to monitor online conversations during crisis situations and analyze sentiment to identify potential issues. It aims to help users take proactive measures to manage and mitigate crises effectively.

Consumer Intelligence: According to the vendor, BlogMeter provides the capability to understand the customer journey and consumer needs by analyzing consumer conversations and preferences. It aims to help users identify trends and insights that can be used to enhance marketing strategies.

Content Strategy: The vendor claims that BlogMeter allows users to optimize their content strategy by analyzing the performance of social media channels. It aims to help users measure engagement, relevance, and the impact of content to ensure effective content planning and execution.

Competitive Analysis: According to the vendor, BlogMeter provides users with a comprehensive understanding of the social positioning of their brand by analyzing competitors' social media performance. It aims to help users conduct benchmarking and identify areas for improvement to stay ahead in the market.

Trend Analysis: The vendor states that BlogMeter enables users to identify emerging trends before others and explore untapped communication niches. It aims to help users stay ahead of the curve and leverage new opportunities to drive business growth.

Market Research: According to the vendor, BlogMeter allows users to conduct tool-based market research by interpreting spontaneous opinions of social media users. It aims to help users gain insights into customer preferences and market trends to make informed business decisions.

Influencer Marketing: The vendor claims that BlogMeter provides users with a database of over 10,000 profiles to identify relevant influencers. It aims to help users evaluate their impact and relevance, and find influencers who align with their brand values and target audience for effective influencer marketing campaigns.