BrandBacker

BrandBacker is a platform developed by GoMakeIt Labs, Inc. that allows brands to engage and grow their audience through original content created by influencers and creators. According to the vendor, this platform helps brands reach millions of followers and customers in their target market, improve brand discoverability, and influence purchasing behavior.

Key Features

Build Your Brand With Influencers: According to the vendor, BrandBacker enables brands to engage and grow their audience through original content from thousands of influencers and creators. The platform allows brands to connect with over 30,000 influencers and creators to have content created and featured to millions of potential customers in their target audience.

Create Content with Influencers: The vendor claims that BrandBacker allows brands to collaborate with influencers through various mediums such as articles, reviews, videos, tutorials, social campaigns, surveys, roundtables, giveaways, and contests. It also provides the opportunity to assemble a team of influencers who work with the brand regularly to create content, give feedback, and promote the brand.

Intelligently Stay Ahead of the Competition: BrandBacker offers the ability to analyze millions of influencers and publications daily, providing insights into the brand, competitors, and industry. According to the vendor, this feature allows brands to understand who is talking about their brand, what they are saying, and how influential they are. It also helps brands stay on top of industry trends and compare their performance against competitors.

Add Content to the Point of Purchase: According to the vendor, BrandBacker enables brands to leverage content created about their brand and industry to engage and educate customers across their website and social media channels. It offers a Community Showcase feature that showcases curated content created by influencers and customers, helping brands show off the community around their brand and products. Additionally, brands can educate visitors on their product pages with galleries of customers using their products and tutorial videos. The vendor suggests that brands can establish themselves as thought leaders by creating an Industry or Topic News section on their site with curated content.

Measure Content Success: BrandBacker provides BrandBacker Influence Scores that measure reach, engagement, and media value stats for every influencer. The vendor claims that brands can receive real-time monitoring of impressions, clicks, comments, and social posts generated from their efforts with influencers. The platform also offers analytics on likes, retweets, pins, and more to measure content engagement.