Overview
What is Brandzooka?
Brandzooka is a self-service advertising platform that aims to simplify the process of launching and managing digital ad campaigns across multiple channels. According to the vendor, it caters to brands, agencies, small business owners, political entities, and non-profit organizations of all sizes. With...
Leaving a review helps other professionals like you evaluate Marketing Automation Software
Be the first one in your network to review Brandzooka, and make your voice heard!
Get StartedPricing
What is Brandzooka?
According to the vendor, Brandzooka is an advertising platform that facilitates the streamlined execution and oversight of media campaigns across multiple digital channels. These channels include web, mobile, connected TV, and digital audio. The platform offers accessible entry…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
Alternatives Pricing
What is LoopFuse (discontinued)?
LoopFuse was a marketing automation platform targeted primarily at SMBs. Functionalities include email marketing, lead nurturing, lead scoring and social listening capability. It was acquired by Salesfusion, which in turn was acquired by SugarCRM. The Salesfusion marketing automation solution is…
What is 7Sheep?
7Sheep is a marketing automation tool that concentrates on delivering features for what they consider 7 key components of marketing automation software: contact storage, form building, automation triggers, e-mail and text message campaigns, prospect tracking, integration and translation interface.
Product Details
- About
- Tech Details
What is Brandzooka?
Brandzooka is a self-service advertising platform that aims to simplify the process of launching and managing digital ad campaigns across multiple channels. According to the vendor, it caters to brands, agencies, small business owners, political entities, and non-profit organizations of all sizes. With its user-friendly interface and transparent ad placement, Brandzooka aims to empower in-house marketers and small business owners to effectively reach their target audience.
Key Features
Self-Service Advertising: Brandzooka offers a self-service advertising platform that, according to the vendor, allows users to easily create and manage their own ad campaigns across various channels, including Web, Mobile, Connected TV, and Digital Audio. The vendor claims that there are no contracts or minimums required, making it accessible for businesses of all sizes.
Multiple Channel Advertising: Brandzooka provides ad placements across multiple channels, such as Web, Mobile, Streaming Audio, and Connected TV. This, according to the vendor, helps users effectively reach their target audience wherever they are online, maximizing the visibility and reach of their campaigns. The platform supports both display and video ad formats.
Campaign Creation: Users can create campaigns within minutes using Brandzooka's campaign builder. The vendor claims that the intuitive interface guides users through the process, allowing them to assign schedules, budgets, and select target audiences. Additionally, users can upload their creative assets, specify geographies, and forecast and launch their campaigns.
Real-Time Monitoring and Analytics: Brandzooka offers a streamlined dashboard that provides real-time monitoring of campaign performance. Users can access key performance metrics, including impressions, clicks, and conversions, to measure the success of their campaigns. The platform also provides interactive geo heatmaps and placement list views to visualize campaign performance, according to the vendor.
Custom Reporting: Users can generate custom reports filtered by timeline, creative, and campaign metrics. These reports can be downloaded as PDFs and easily shared with key stakeholders. The vendor also offers white-labeled reporting, allowing users to customize reports with their own branding.
Integration with Data and Inventory Partners: Brandzooka integrates with over 200 data and inventory partners worldwide, according to the vendor. The platform leverages over four billion audience profiles from 30,000 data publishers, aiming to ensure precise targeting and maximize the effectiveness of ad campaigns.
Account Setup and Customization: Users can create a free account with just an email and password. Brandzooka allows users to customize their dashboard to match their branding. Users can add payment methods, generate tracking pixels, and invite team members to collaborate, according to the vendor.
Brandzooka Features
- Supported: Campaign Analytics
- Supported: Campaign Management
- Supported: Engagement Tracking
- Supported: Marketing Automation
- Supported: Multi-Campaign
- Supported: ROI Tracking
- Supported: Reporting/Analytics
- Supported: Multi-Channel Marketing
- Supported: Advertising Management
Brandzooka Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
| Mobile Application | No |
Comparisons
Compare with
Reviews
Community Insights
- Recommendations
Users commonly recommend the following when using Brandzooka:
- Research other vendors before deciding on Brandzooka for display, retargeting, and connected TV with minimal spending. This allows users to explore different options and make an informed decision.
- Spend about 5 hours per week managing campaigns and have a dedicated point of contact for success with Brandzooka. By investing time in campaign management and having a dedicated contact, users can optimize their campaigns effectively.
- Educate oneself on programmatic advertising principles and take advantage of any guided training offered by Brandzooka. This recommendation helps users gain a better understanding of programmatic advertising and maximize the platform's features.
These recommendations provide insights into how to make the most of Brandzooka's capabilities while also suggesting important considerations for campaign management and learning opportunities.