Bright Analytics

Bright Analytics is a platform designed specifically for Marketing Analysts, Marketing Managers, Data Analysts, Business Intelligence Professionals, and Advertising Agencies. According to the vendor, it offers agile analytics for marketing teams, providing a self-service interface with data visualization capabilities. The platform caters to small to large organizations and aims to align all marketing and business data to their specific structure and key performance indicators (KPIs). With its wide range of features, Bright Analytics aims to empower users to uncover actionable insights and make data-driven decisions.

Key Features

Data Acquisition: According to the vendor, Bright Analytics allows users to automatically import, clean, transform, and secure data of any size or format. It offers a wide range of API connections and integrations to connect to various data sources that matter to marketing teams. The platform also provides an integrated ETL platform to orchestrate and automate data workflows.

Semantic Layer: The vendor states that Bright Analytics offers a no-code semantic layer, enabling users to harmonize data sources and define custom key performance indicators (KPIs). Users can create new data points and custom KPIs in minutes. The platform also provides the flexibility to define a customized taxonomy that aligns with the user's business structure and marketing tactics.

Data Visualization: Bright Analytics allows users to visualize their data and uncover actionable insights, according to the vendor. It offers a wide range of data visualization options and the ability to fine-tune visualizations. Users can create unlimited dashboards and reports and easily share them with their team.

Integrations and API Connectors: The vendor claims that Bright Analytics provides a comprehensive library of API connectors to connect with popular marketing and ad-tech platforms. It offers integrations with platforms such as Adform, Adobe Analytics, Affiliate Window, Amazon DSP, Facebook Ads, Google Ads, and more. Users can automate reporting and data retrieval from various data sources.

Fresh, Accurate Data: According to the vendor, Bright Analytics ensures data freshness by updating data multiple times to reflect any changes and re-statements. Users can create complex workflows that depend on previous processes completing. The platform provides custom job schedules to decide when and how often data refreshes occur.

Custom KPIs: Bright Analytics enables users to create custom key performance indicators (KPIs) that combine data from multiple sources, as claimed by the vendor. Users can define rules and create a meaningful and rich taxonomy on top of their data. The platform provides the flexibility to adapt and reflect changes in marketing tactics.