Brightback

Brightback is a customer retention platform designed to assist businesses in reducing customer churn and increasing revenue. It provides a range of features to achieve these goals:

Cancel Experience Manager: Easily customize cancel pages without requiring technical resources. Users can personalize the cancel page with tailored copy, imagery, and dynamic content, incorporating custom branding, messages, and offers.

Dynamic Offers: Test and target personalized offers to customers based on cancel reasons, plan types, and more. Users can provide customized options such as pausing their account, deferring payment, receiving a free month, accepting a discount, or initiating a conversation with the team.

Deflection Funnel: Optimize the cancel process to improve retention and saved revenue. Track customer outcomes as canceled, deflected, or saved, and gain insights into the performance of retention experiments and deflection strategies.

Reporting Dashboards: Access comprehensive reporting dashboards to gain insights into customer retention. Analyze metrics including the number of saved and lost customers, trending cancel reasons, and revenue impact. These dashboards help businesses understand customer churn patterns and identify effective retention strategies.

Cross-Channel Workflows: Seamlessly integrate with various tools and platforms to automate retention workflows across multiple channels. Automate actions such as generating support tickets, triggering messaging alerts, and updating billing information. Brightback integrates smoothly with popular apps like Slack, Zapier, Salesforce, and others.

Billing Integrations: Integrate with billing systems like Stripe and Recurly to accurately track saved revenue and trends. Measure the impact of retention efforts and gain a comprehensive understanding of business health.

Targeted Personalization: Deliver personalized cancel experiences for different customer groups, including cancellations, downgrades, and trials. Create cancel pages tailored to each customer group, incorporating custom branding, messages, and offers.

Loss Aversion: Utilize loss aversion techniques to reduce customer churn. Align the cancel process with customer expectations, minimizing negative feedback or reviews.

Automated Workflows: Engage with customers and track their activity across channels and tools through automated workflows. Set up actions such as creating support tickets, sending messaging alerts, and updating billing information.

Integration with Existing Systems: Streamline alerts, outreach, and updates to customer information by seamlessly integrating with existing systems and tools. Import, sync, and enrich customer data by integrating Brightback with apps like Slack, CRM systems, Segment, Zapier, and others.