Bubbl

Bubbl is a mobile marketing platform designed to connect brands and consumers through new out-of-app mobile engagement, retention, revenue, and analytics tools. It is a low code, content delivery network for iOS & Android apps that delivers rich content to audiences via a context-first engine. Bubbl is positioned as suitable for small to large companies and is targeted towards marketing professionals, app developers, event organizers, retailers, and travel and tourism companies.

Key Features

Advanced Push Notifications: According to the vendor, Bubbl enables the delivery of targeted and personalized push notifications to both anonymous and known app users. These notifications can be based on user preferences, location, time, and other contextual factors. The vendor also claims that users can engage with the brand even when the app is closed, as relevant and timely information can still be provided. Additionally, Bubbl allows for two-way communication, enabling users to respond to notifications and engage further.

Visual, Video & Audio Content: Bubbl allows for the delivery of rich media content, including images, videos, and audio, directly to app users. The vendor suggests that this feature enhances user experience by providing visually appealing and engaging content. Videos and audio can be utilized to deliver messages, promotions, or educational content. The vendor further claims that offering diverse and interactive content options can increase user engagement and retention.

Augmented Reality & Livestream Content: The vendor states that Bubbl utilizes augmented reality technology to create interactive and immersive experiences for app users. Additionally, live content can be streamed directly to app users, enabling them to participate in real-time events or experiences. The vendor suggests that offering unique and interactive content options can enhance brand visibility and engagement, differentiating the app from competitors.

Surveys, Polls & Deep Links: Bubbl allows for the conduction of surveys and polls to gather valuable user feedback and insights. The vendor claims that interactive content encourages user participation and provides a personalized experience. Deep links can be utilized to direct users to specific app content or external websites. Gathering user preferences and data can enable the delivery of targeted and relevant content.

Mobile Commerce: According to the vendor, Bubbl enables in-app mobile commerce functionality, allowing users to make purchases directly from the app. The vendor suggests that this feature provides a seamless and convenient shopping experience for users. Additionally, offering products or services within the app can increase revenue streams. The vendor further claims that mobile commerce analytics can be utilized to track sales and optimize marketing strategies.

Footfall Analysis: Bubbl enables the analysis of user footfall data to gain insights into user behavior and preferences. According to the vendor, understanding user traffic patterns can help optimize marketing campaigns accordingly. The impact and effectiveness of campaigns can be measured based on footfall data, enabling data-driven decisions to improve user engagement and retention.

Contextual & Relational Data Insights: The vendor claims that Bubbl utilizes contextual and relational data to deliver personalized and targeted content. Analyzing user behavior and preferences can help understand their needs and interests. The vendor suggests that gaining insights into user interactions can optimize marketing strategies and improve user engagement and retention.