Burt Intelligence

Burt Intelligence is an automated ETL platform provided by Burt. According to the vendor, it aims to consolidate, map, and harmonize partner and advertiser data to deliver insights for campaign performance. The platform is designed to bridge the gap between data and decision-making. Burt Intelligence is targeted at various businesses, including publishers in the new media landscape, advertising agencies, marketing professionals, data analysts, and media companies.

Key Features

Direct Reporting: Discrepancy, Billing, and Pacing: According to the vendor, Burt Intelligence allows users to identify campaigns that are not meeting their delivery goals and automate the EOM close process. It aims to ensure full campaign delivery, which can potentially save time and money for businesses.

Programmatic Reporting: Performance and Spend Trends: Burt Intelligence offers the functionality to generate executive and financial reports with a single click. Users can dive deep into programmatic data to identify optimization opportunities and potentially save hours of manual reporting.

Client Facing Reporting: Generate, Customize, and Share: The platform allows users to automate end-of-campaign reporting in a unified view. According to the vendor, this feature aims to improve partnerships by providing data transparency and accessibility to advertisers, potentially reducing churn.

Burt Advisor: Automated Business Insights: Burt Intelligence includes automated analysis of data and revenue-impacting events within an organization. The platform aims to provide team members with relevant and personalized recommendations. According to the vendor, users can receive daily notifications to address undetected issues and potentially recover revenue.

Benchmarks: Monitor Performance and Identify Opportunities: Burt Intelligence enables users to track performance in the advertising industry using curated Programmatic and Direct Benchmarks Datasets. According to the vendor, this feature allows users to compare eCPM across advertisers, ad types, device types, partners, and transaction types.

Forecasting: Maximize Revenue With Inventory Forecasting: Burt Intelligence leverages machine learning to predict inventory availability for sales planning. The platform aims to forecast campaign delivery for pacing and monitoring, potentially reducing dependency on increased buffers and make-goods.