Calixa

Calixa is a Product-Led Sales platform offered by the vendor, Calixa. It aims to assist go-to-market teams in leveraging data to drive revenue and enhance customer focus. According to the vendor, Calixa is suitable for businesses of all sizes, from startups to enterprise-level organizations, and is utilized by sales professionals, marketing professionals, Revenue Operations (RevOps) teams, customer success teams, and SaaS companies.

The platform utilizes machine learning to automatically identify potential customers and surface opportunities. It also provides a unified view of account and user activity through its Customer 360 dashboard, enabling teams to make data-driven decisions without relying on engineering resources. Calixa offers real-time alerts through Slack, notifying sales and customer success teams of expansion opportunities and churn risks. The platform supports the building and automation of workflows across the go-to-market stack, integrating with CRM systems, data warehouses, and other SaaS apps. It helps prioritize sales-ready accounts based on product usage and customer fit data, allowing reps to focus on the most promising opportunities.

Calixa also enables flexible scoring and routing of Product Qualified Leads (PQLs) by leveraging product usage and other data. The platform provides insights into customer usage patterns, helping reps make informed decisions and increase deal velocity and conversion rates. It alerts reps of usage spikes, allowing them to promptly respond to new sales opportunities and uncover expansion opportunities. Calixa assists RevOps teams in building the right workflows and automating key actions, connecting all data sources and providing the necessary data to drive revenue.