Call Conversions

Call Conversions is a call tracking software offered by Call Conversions Limited. According to the vendor, this software allows businesses to gain insights into the sources of their incoming phone calls, helping them optimize their marketing campaigns, improve their return on investment (ROI), and make informed decisions about their marketing strategies. The software is suitable for businesses of all sizes, from small enterprises to large corporations. It is commonly used by marketing professionals, advertising agencies, digital marketing agencies, SEO professionals, and PPC professionals across various industries.

Key Features

Call Tracking: According to the vendor, businesses can gain insights into the origin of their incoming phone calls, enabling them to optimize their marketing campaigns by tracking the effectiveness of different marketing efforts and channels. This feature helps businesses identify which campaigns generate the most phone calls.

Improve ROI: The vendor claims that businesses can utilize data from Call Conversions to optimize their marketing campaigns and generate more leads within the same budget. By identifying the most effective marketing channels, businesses can allocate their resources accordingly and eliminate wasteful spending on campaigns that do not generate phone calls.

Call Duration: With this feature, businesses can analyze the duration of calls originating from different marketing efforts. According to the vendor, this analysis helps businesses determine if certain campaigns or channels result in longer and more valuable conversations. By optimizing their marketing strategies to generate longer and more meaningful interactions, businesses can improve their overall performance.

Keyword Level Tracking: The vendor states that businesses can find out which keywords in their Google Ads campaigns are driving phone calls. By identifying underperforming keywords, businesses can adjust their campaigns accordingly, leading to optimized Google Ads campaigns for phone calls and potentially higher ROI.

Reporting: According to the vendor, Call Conversions provides a comprehensive reporting console that offers detailed insights into the origin of calls and whether they were answered or unanswered. This feature allows businesses to visualize data on peak call days and make strategic decisions based on this information. Additionally, businesses can track the success of their marketing efforts and measure the effectiveness of different campaigns and channels.

Integration: Call Conversions can be fully integrated with Google Ads and Google Analytics. According to the vendor, this integration enables businesses to track phone calls as goals and conversions in Google Analytics, providing a comprehensive view of their marketing efforts. By making data-driven decisions based on the complete customer journey, businesses can optimize their marketing strategies.

Website Call Tracking: The vendor claims that businesses can track phone calls originating from their websites and determine the visitor's acquisition channel, whether it is through Google search, Google Ads, social media, or other channels. By assigning unique phone numbers to each visitor, businesses can track and analyze their website journey, gaining valuable insights into visitor behavior.

Offline Call Tracking: According to the vendor, businesses can track phone calls resulting from offline advertising and marketing efforts. By using offline phone numbers, businesses can measure the effectiveness of campaigns such as magazine ads, flyers, business cards, and exhibitions. This feature helps businesses determine which offline marketing activities generate the most phone calls, allowing them to optimize their budget accordingly.

Google Analytics Integration: The vendor states that Call Conversions can send phone calls as events to Google Analytics, enabling businesses to track the complete customer journey. By analyzing the impact of phone calls on website performance and conversion rates, businesses can gain valuable insights into the effectiveness of their marketing campaigns and channels.

Google Ads Integration: According to the vendor, businesses can track phone calls as conversions in Google Ads, down to the keyword level. This feature allows businesses to optimize their Google Ads campaigns based on keywords that generate phone calls, maximizing their advertising budget by focusing on keywords and campaigns that drive phone call conversions.