Campaygn

Campaygn, developed by Ykone Group, is an influencer marketing platform aimed at optimizing and scaling global lifestyle brands' influencer marketing programs and businesses. According to the vendor, this software solution caters to Marketing Managers, Social Media Managers, Brand Managers, Communication Directors, and Digital Communication Managers across various industries. It offers a range of features to effectively identify, vet, manage, measure, and rank influencers for successful campaigns.

Key Features

Identify Influencers: According to the vendor, Campaygn provides access to a database of 36 million curated profiles on Instagram, YouTube, and TikTok, which are refreshed daily. This feature helps users find the most suitable influencers for partnerships.

Powerful Search Engine: The platform offers a robust search engine with over 20 criteria to target the desired audience. Users can filter influencers based on location, gender, topics, metrics, and audience stats, allowing for precise targeting.

Assess Influencers: Campaygn allows users to evaluate influencers based on key insights and KPIs such as engagement rate, media value, best content, top topics, and past brand collaborations. This feature helps users make informed decisions about which influencers to invest in.

Evaluate Audience Quality: According to the vendor, users can understand the quality of an influencer's audience by examining their composition in terms of gender, age, location, and interests. The platform also provides a fake followers ratio and evaluates the deduplicated reach of the influencer list.

Manage Custom Influencer Lists: Users can create, organize, and share custom influencer lists directly on the platform. The platform also allows for the export of lists in various formats such as ppt, pdf, and excel, eliminating the need for manual data entry.

Forecast ROI of Influencer Campaigns: According to the vendor, Campaygn offers the ability to forecast the potential return on investment (ROI) of influencer campaigns. Users can adjust influencer selection based on forecasted performance to determine the value of an influencer's asking price.

Monitor Campaign Content: The platform enables users to track all influencer campaign content and monitor its performance against forecasted metrics. The follower gain analysis feature provides insights into how many new followers influencers bring to the account.

Generate Automatic Reports: Campaygn allows users to quickly generate automatic reports and create custom reports in minutes. This feature saves time in producing campaign reports, facilitating efficient analysis and decision-making.

Instantly Rank Your Brand: The platform provides dynamic leaderboards that allow users to instantly rank their brand against competitors. This feature offers valuable insights into brand performance and competitor influencer strategies.

Access Competitive Insights: According to the vendor, users can analyze competitors' influencer strategies by identifying which influencers they are working with and understanding the type of content that performs best for them. This feature helps users stay ahead of the competition and refine their own influencer marketing approach.