Canvs

Canvs AI is an insights platform designed to transform open-ended text from surveys, social comments, and product reviews into actionable knowledge. According to the vendor, Canvs AI caters to businesses of all sizes, from large organizations to small companies. It is used by professionals in various industries, including consumer insights managers, CX analysts, market researchers, brand managers, and advertising and marketing professionals.

Key Features

Love Your Open Ends: Canvs AI uses advanced AI automation to categorize, classify, and analyze the meaning and sentiment of unstructured text. According to the vendor, it turns open-ended text from surveys, social comments, and product reviews into actionable knowledge, potentially saving valuable research time.

Deeper Consumer Insights: Canvs AI helps identify connections in text data, delivering deeper insights into the "why" behind consumer behavior. The vendor claims that with its generative AI Story Assist co-pilot, Canvs AI can assist in report writing. It allows users to identify topics, themes, and emotions from unstructured consumer feedback, potentially enhancing understanding and research productivity.

Complete Your Agile Research Stack: Canvs AI enables in-house insights teams to analyze open-ended text quickly using its intuitive insights dashboard. It also provides visualizations and full data exports, potentially facilitating the exploration, filtering, and comparison of findings.

Multi-Source Data Import: Canvs AI offers an intuitive, guided survey uploader tool for efficient data import. According to the vendor, it provides connectors to popular research platforms like Qualtrics and Decipher, as well as connectivity with BI platforms like Tableau and Power BI for easy data export. Users can seamlessly export insights into their workflows, according to the vendor.

AI Built for Insights: Canvs AI is powered by AI-based Natural Language Processing (NLP) for accurate analysis of topics, themes, and emotions. The vendor claims that it understands the way humans communicate, including slang, sarcasm, emojis, and misspellings. Canvs AI analyzes social comments at scale to discover key themes, topics, and sentiment. Users can customize their experience by adding, removing, or reclassifying Topics, Emotions, or Codes, according to the vendor.

Canvs TV: Canvs TV is an industry-standard tool for measuring emotions and topics in social conversations around OTT and Linear TV programs. It aims to help understand audience engagement, viewer emotions, and the factors driving them. Canvs TV provides access to a direct data feed from Twitter, YouTube, and Facebook, and offers advanced, AI-powered text analysis and emotion measurement, according to the vendor.

Developer APIs: Canvs AI offers APIs that enable developers and brands to integrate text analytics into applications. The vendor states that these APIs support integration with data sources and reporting, streamlining workflows, and can be used to build custom integrations with business applications. They provide the ability to push or pull data and analysis, potentially improving workflows.

Canvs AI Integrations: Canvs AI allows easy data ingestion from various sources using a guided upload process. The vendor claims to offer connectors to popular research platforms and BI tools for seamless integration. Canvs AI analysis can be included directly into business intelligence tools like Tableau, Power BI, and Looker. It provides flexible data input and export options to streamline research operations, according to the vendor.