cClearly

cClearly is a technology developed by the vendor cClearly that aims to revolutionize the way marketers plan, target, and optimize their campaigns. According to the vendor, this solution caters to businesses of all sizes across various industries, including marketing professionals, advertising agencies, digital marketers, e-commerce companies, and retail companies. By leveraging artificial intelligence and non-PII data elements, cClearly aims to enable marketers to effectively and accurately reach their target audience without relying on cookies or unique IDs.

Key Features

Cookie-less Methodology: According to the vendor, cClearly's privacy-first approach aims to ensure superior performance by enriching marketers' campaign or sales performance data with thousands of non-PII real-world datapoints. These include location-based audience data, weather data, store locations, TV viewership, site metrics, and other relevant datasets. Through the application of sophisticated machine learning techniques, cClearly generates custom predictive datasets that allow targeting across platforms and channels without the use of personal information.

The Future of Targeting is Optimization: The vendor claims that cClearly's customized datasets enable marketers to target a broader potential customer base and pay the right price for every customer based on their expected value. According to the vendor, this approach is expected to result in more scale and performance compared to traditional audience targeting methods that rely on cookie data or ratings data.

Single Source of Truth Portable Across Channels and Platforms: The vendor states that cClearly's predictive datasets serve as a single source of truth that can be seamlessly used across different platforms and channels. This is expected to eliminate the limitations and siloes created by walled gardens and channels, thereby enabling better measurement, targeting, and optimization.

Leverage Your Data Anywhere: According to the vendor, cClearly's predictive datasets are created based on the marketer's campaign or sales performance data, allowing the use of website or app data to enhance the effectiveness of out-of-home (OOH), traditional TV, or radio buys. Offline sales data can be used to inform digital ad buys, and paid search data can be utilized to optimize programmatic campaigns.

Improve Paid Search Performance: The vendor claims that by overlaying cClearly's custom geo-based audience or weather datasets on paid search campaigns, marketers can target people most likely to buy at the right time, resulting in improved performance. According to the vendor, cClearly can work independently or in tandem with other bid management tools to enhance paid search performance.

Enhance Programmatic Display and Video: According to the vendor, in a cookie-less environment, cClearly enables effective ad targeting without relying on third-party cookies. Marketers can leverage custom geo-location, weather, and site URLs datasets to show ads to the right people at the right time, thereby improving performance. Additionally, the vendor claims that cClearly's custom datasets can be applied to existing cookie-based audience buys to enhance performance.

Custom Datasets for Paid Social: The vendor states that cClearly's custom datasets for paid social enable marketers to show ads to people most likely to convert, reducing the cost per acquisition and allowing for scalable ad buys.

AI-Powered Planning and Execution of TV, Radio, and OOH Campaigns: According to the vendor, cClearly utilizes artificial intelligence and digital data from apps or websites to plan and execute addressable TV, linear local TV, radio, or out-of-home (OOH) campaigns. The vendor claims that media buys can be optimized based on locations that drive the best performance, maximizing ROI.

Improve eCPM on Direct Deals: The vendor claims that cClearly can help improve eCPM (effective cost per thousand impressions) on direct deals by packaging inventory based on value to the advertiser. According to the vendor, this can result in better campaign performance and higher CPMs.

Monetize Cookie-less Impressions: According to the vendor, by applying custom datasets to cookie-less impressions, cClearly aims to increase their performance for advertisers and enhance their value.