Clara

Clara, developed by Cuebiq, is a suite of data and tools that, according to the vendor, provides marketers and agencies with insights and actionable data to make data-driven decisions and drive predictable revenue. It is a programmatic advertising platform that, according to the vendor, enables digital marketers to plan, execute, and manage data-driven digital advertising campaigns across all devices, inventory, and publisher partners.

Key Features

Offline Measurement: According to the vendor, Clara allows marketers to measure the impact of cross-channel advertising on consumer behavior and store visits. It aims to provide insights into the real-world value of advertising campaigns, measure advertising performance, unlock incrementality, and increase return on ad spend.

Audience Targeting: Clara claims to enable marketers to target more effective audience segments based on offline behaviors and visitation trends. It aims to enrich customer profiles with offline intelligence and loyalty insights, helping marketers be more efficient with their ad dollars by targeting loyalists and driving repeat visits.

API Integration: Clara offers seamless integration with Cuebiq's attribution and performance data, according to the vendor. It aims to automate campaign setup, measurement, and reporting, and extract key performance indicators for real-time access to metrics.

Partner Program: According to Cuebiq, joining the Partner Program allows businesses to work with industry leaders and provide marketers with best-in-class products and services. It provides access to Cuebiq's premium audience segments and enhances reporting capabilities. The program also encourages innovation and the development of custom solutions.

Integration with Adobe Advertising Cloud: Clara integrates with Adobe Advertising Cloud to unify and automate media, screens, data, and creativity at scale. It aims to provide access to pure supply to reach real humans across channels, and drive improved results over time with advanced AI and human expertise.

Integration with MediaMath: According to the vendor, Clara integrates with MediaMath to enable planning, execution, and measurement of omnichannel digital advertising campaigns. It provides access to premium publisher inventory and accurate audience targeting. The integration aims to drive improved results with a combination of advanced AI and human expertise.

Integration with The Trade Desk: Clara claims to enable the creation, management, and optimization of digital advertising campaigns across ad formats and devices through integration with The Trade Desk. It provides access to major data, inventory, and publisher partners for maximum reach and decisioning capabilities. The platform also supports custom development on top of the platform with enterprise APIs.

Integration with Viant: Clara claims to enable the planning, execution, and measurement of programmatic advertising campaigns across channels through integration with Viant. It provides access to Viant's proprietary first-party data linked to millions of households and billions of connected devices. The integration aims to achieve scaled and accurate audience targeting and attribution.

Integration with Yahoo!: According to the vendor, Clara integrates with Yahoo! to provide access to a trusted media ecosystem of premium brands for advertising and content delivery. It aims to help businesses reach and engage with audiences through a variety of channels and screens, and revolutionize content creation in a 5G world.

Integration with Tubi: Clara integrates with Tubi, the world's largest ad-supported video on demand service, according to the vendor. It aims to provide access to a wide range of movies and TV shows, allowing businesses to discover new content and reach a large audience completely free. The integration supports advertising on over 25 devices and connection with millions of unique viewers.

Integration with Tremor Video: Clara claims to integrate with Tremor Video, offering software for video advertising effectiveness and seamless transactions in a premium video marketplace. It aims to use patented all-screen technology to make advertising more relevant for consumers, and drive maximum results for buyers and sellers.