Clarisights

Clarisights is positioned as a scalable reporting and analytics solution specifically designed for marketing teams. The vendor claims that it aims to assist marketers in proving campaign value, boosting ROI, and managing budgets by integrating, processing, and visualizing data from various marketing sources. This platform is primarily targeted towards enterprises with large datasets and multiple channels and attribution sources. It is intended to serve marketing teams, data teams, and professionals in paid social, paid search, SEO, and display industries.

Key Features

Scalable Reporting and Analytics: According to the vendor, Clarisights offers a scalable reporting and analytics solution tailored to the needs of marketing teams. It is intended to help marketers prove campaign value, boost ROI, and manage budgets by integrating, processing, and visualizing data from diverse marketing sources.

Self-Service and Collaborative Data Workspace: The vendor claims that Clarisights provides a self-service and collaborative data workspace for marketers, allowing them to build their own reports without relying on engineers or data scientists. Marketers can supposedly access cross-channel granularity, explore new dimensions of iterative reporting, and join external attribution data for immediate use.

User-Friendly Interface: The vendor states that Clarisights provides a user-friendly, self-service interface for marketers to generate collaborative reports and insightful widgets. It is said to eliminate the need for manual data aggregation and messy spreadsheets, enabling marketers to create and use custom dimensions and metrics without coding or SQL.

Single Source of Truth: According to the vendor, Clarisights aims to unify all marketing, analytics, and attribution data into a single source of truth. Marketers can supposedly roll up all their data streams into one united, operative data stack, gaining instant visibility across all marketing sources and saving time and effort in maintaining marketing cost and data pipelines.

Creative Reporting: The vendor claims that Clarisights enables creative reporting for marketers by grouping assets into concepts across channels and providing previews of images and videos. Marketers can supposedly analyze assets across the funnel, view KPI performance, and make informed decisions to shift budgets between channels or markets.

Cross-Channel Reporting: According to the vendor, Clarisights offers cross-channel reporting capabilities, allowing marketers to unify performance across social channels, paid search, organic, and more. Marketers can combine different acquisition metric sources into singular company KPIs and slice and dice data by business-level classifications.

Collaboration and Data Governance: The vendor states that Clarisights enables collaboration and data governance for marketers by allowing them to create and share collaborative reports with stakeholders. Marketers can adjust access by team, function, or channel, and bring in outside partners and agencies to foster collaboration and ensure data consistency.

Data Team Features: Clarisights offers features specifically designed for data teams, eliminating the need for dealing with API connections and broken data pipelines. According to the vendor, data teams can automatically send marketing spend data to their data warehouse, strengthening governance and ensuring correct metrics are used.

Integration and Security: According to the vendor, Clarisights integrates with all major advertising and analytics channels, including MMPs, and allows users to export data to their data warehouse. It is fully GDPR compliant and SOC2 Type I certified, providing a secure and trustworthy environment for data without processing any Personally Identifiable Information (PII) or user data.