cleanAD

cleanAD by HUMAN is a solution designed to detect and protect against malicious behavior in ads and landing pages, focusing specifically on malvertising. According to the vendor, cleanAD is suitable for companies of all sizes, including small businesses and large enterprises. Publishers, advertising platforms, digital marketers, ad tech companies, and media companies can all benefit from cleanAD's comprehensive features and robust protection against fraudulent activities.

Key Features

Clean Ads Inventory Control: cleanAD enables publishers and platforms to detect, identify, and prevent malicious and unwanted activity in their digital advertising inventory. It allows them to set various parameters to block unwanted advertisers and ads, providing greater control over ad quality.

Malicious Behavior Detection: cleanAD utilizes advanced detection techniques to identify potentially malicious behavior in ads and landing pages. It scans all ad units, including video, to detect and prevent any malicious activity within the creative and landing pages. According to the vendor, its detection capabilities are based on a deep understanding of attacker tools and methodologies, resulting in accurate identification of threats.

Protection without Latency: cleanAD can be easily implemented with a simple line of code, providing protection against malicious ads or page-level protection against malicious ad activity. The implementation process is straightforward and does not require ongoing maintenance, ensuring continuous protection without affecting performance.

Preservation of Revenue: By automatically stopping malicious behaviors, cleanAD helps publishers protect their revenue by preventing fraudulent activities from infiltrating their ad inventory. It ensures that only clean ads are served to the audience, safeguarding brand reputation and customer experience.

Enhanced Visibility and Reporting: cleanAD offers detailed reporting and intuitive dashboards that provide investigators with easy access to critical details. Publishers can leverage HUMAN Insights Services for enhanced malvertising assessments, priority response, and threat intelligence. The solution provides comprehensive oversight, control, and metrics for all stakeholders, enabling publishers to maintain control of their traffic. Customizable automated reporting and data integrations allow seamless integration with existing reporting and visualization tools.