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Clickback has gained a strong reputation among users for its effectiveness in email advertising. Users highly recommend Clickback as a …
Overview
What is Clickback?
Clickback is a lead generation software designed specifically for B2B marketers. According to the vendor, it offers a range of tools and features aimed at converting cold B2B contacts into warm leads. The software is intended for use by marketing professionals, sales professionals, and business development...
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What is Clickback?
Clickback is a lead generation software designed specifically for B2B marketers. According to the vendor, it offers a range of tools and features aimed at converting cold B2B contacts into warm leads. The software is intended for use by marketing professionals, sales professionals, and business development professionals across various industries such as technology, finance, healthcare, manufacturing, and professional services.
Key Features
Lead Generation Tools: Clickback provides a suite of lead generation tools that, according to the vendor, enable B2B marketers to convert cold contacts into warm leads. These tools include Email Lead Generation (ELG) campaigns, Website Visitor Intelligence (WVI) technology, and integration with Marketing Automation (MA) or Customer Relationship Management (CRM) systems.
Email Lead Generation (ELG) Campaigns: According to the vendor, marketers can create and send ELG campaigns using Clickback to convert cold contacts into opted-in leads. The software offers a user-friendly interface with templates and a drag-and-drop editor for designing professional emails. Personalization tokens allow for customized content, and an advanced spam checker ensures compliance with email regulations.
Website Visitor Intelligence (WVI) Technology: Clickback's WVI technology, as claimed by the vendor, tracks and targets contacts who interact with the website but haven't yet inquired. It identifies anonymous companies and contacts, capturing their form details from ELG campaigns when they fill out forms on the website. This information is said to help marketers nurture unconverted leads effectively.
List Cleaning and Verification: According to the vendor, Clickback ensures list hygiene and prevents spam traps by performing comprehensive checks. It removes bad email addresses, spam traps, and honeypots from the list, improving campaign deliverability. Additionally, the software verifies email addresses on import, further enhancing the success of email campaigns.
Campaign Optimization: Clickback provides detailed reporting and analytics, according to the vendor, to monitor campaign performance. It monitors over 287 deliverability variables to maximize email deliverability and ensures 100% compliance with CAN-SPAM and CASL regulations. The software also alerts users of potential deliverability threats before sending campaigns.
Easy Message Creator: Clickback offers a user-friendly drag-and-drop editor, as claimed by the vendor, for designing visually appealing emails. Marketers can easily create professional email content and preview it on both desktop and mobile devices, ensuring a seamless user experience.
Website Visitor Intelligence (WVI) Tracking Code: According to the vendor, Clickback's WVI tracking code enables marketers to track contacts from ELG campaigns who visit the website. This feature provides valuable insights into how contacts interact with the website and fill out forms, allowing for more targeted and personalized follow-up.
List Hygiene and Verification: Clickback, as stated by the vendor, ensures list hygiene by removing bad email addresses, spam traps, and honeypots from the list. This feature helps maintain a clean and high-quality contact database, improving the overall success of email campaigns.
Advanced Spam Checker Tool: According to the vendor, Clickback's advanced spam checker tool runs email content through filters to identify potential deliverability issues. It ensures compliance with CAN-SPAM and CASL guidelines, helping marketers avoid spam filters and reach the intended recipients effectively.
Clickback Features
- Supported: Dynamic Content
- Supported: Subscriber Management
- Supported: List Management
- Supported: CAN SPAM Compliance
- Supported: Reporting/Analytics
- Supported: Mobile Optimized Emails
- Supported: Template Management
- Supported: WYSIWYG Editor
- Supported: AB Testing
- Supported: Drip Campaigns
- Supported: Image Library
- Supported: Lead Qualification
- Supported: ROI Tracking
- Supported: Segmentation
Clickback Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
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Clickback has gained a strong reputation among users for its effectiveness in email advertising. Users highly recommend Clickback as a top-of-the-line company, especially for those looking to effectively communicate their offerings to cold contact lists. It has been a game changer for some users in positively impacting lead generation and customer growth. Clickback allows users to eblast cold contact lists without risking their domain's ability to send or receive email, which is a significant advantage over other platforms. This feature addresses the problem of getting blacklisted for spam emails and ensures that users can reach their intended recipients without any issues.
In terms of pricing, Clickback offers competitive rates based on the number of contacts in users' databases. This makes it suitable for both new and experienced email marketers who are looking for a cost-effective solution. However, some users have expressed concerns about being locked into a one-year contract without fully testing the product. Despite this, many users appreciate the robustness of Clickback as an email marketing solution.
While there have been reports of issues with deliverability, domain blacklisting, and importing contacts, many users find the support team helpful and responsive. The platform itself is relatively intuitive for those familiar with eblast software, although some users have mentioned that it took them several months to fully understand the workflow and sending process. While there may be occasional technical glitches such as receiving stats for campaigns that were not sent, these issues seem to be resolved over time.
Overall, Clickback has proven to be an effective tool for reaching cold contact lists and generating leads. Although there are some challenges and frustrations reported by users, Clickback has garnered positive feedback from those who have seen engagement from recipients and experienced growth through their email marketing efforts.
Straightforward Setup: Several users have found Clickback's process to be straightforward, allowing them to set up email campaigns quickly and easily. They appreciate the simplicity of the platform, which saves time and effort in getting their campaigns up and running.
Effective Self-Help Feature: Reviewers have praised Clickback's self-help feature for its effectiveness in guiding them through the setup process. Users find it helpful in navigating the platform and resolving any issues they may encounter. It serves as a valuable resource for troubleshooting and learning how to maximize the use of Clickback's features.
Top-Notch Customer Support: Many users have commended Clickback's customer support staff for their exceptional service. Customers appreciate that the support team is readily available to assist them whenever they face difficulties or need guidance. The knowledgeable and helpful nature of the staff ensures that users receive prompt assistance and feel supported throughout their experience with Clickback.
Deliverability Issues: Some users have experienced deliverability issues and had their email domains blacklisted after sending campaigns with Clickback.
Fake Reports: Several users have reported receiving open and click stats for campaigns that were never sent, indicating the presence of fake reports.
Bugs and Technical Issues: Many users have encountered numerous bugs during importing contacts, creating emails, and sending campaigns with Clickback.
A user recommends that potential users should have at least several thousand cold contacts to make the most of Clickback. According to the user, businesses looking to grow their leads and revenue should consider using Clickback. Additionally, another user suggests that Clickback is great for B2B purposes and is worth the incremental investment. To determine if Clickback MAIL is right for you, it is recommended to talk to the support team and schedule a demo with them.