Cloud90

Cloud90 is a social listening service provided by Cloud90, Inc. According to the vendor, Cloud90 offers real-time monitoring and analysis of online conversations about brands, competitors, key people, and industries. It is suitable for businesses of all sizes, from small startups to large enterprises. Cloud90 is used by professionals in various fields such as marketing and advertising, brand management, social media management, public relations, market research, retail and e-commerce, financial services, technology, healthcare, and hospitality and tourism.

Key Features

Competitor Monitoring: According to the vendor, Cloud90 provides real-time monitoring of online conversations about competitors. Skilled analysts categorize and feed the conversations into a bespoke dashboard, offering insights into competitors' strategic plans and measuring the impact of their published content. This feature aims to help businesses identify opportunities and take proactive actions.

Dedicated Account Manager: Each Cloud90 user is assigned a dedicated account manager, who, according to the vendor, provides advice on competitor analyses, in-depth reports, and new competitor alerts. They act as a point of contact for any queries or assistance needed, offering guidance on selecting the best keywords for monitoring and understanding the data.

Early Warning System: Cloud90's Early Warning System, as claimed by the vendor, detects competitor activity that requires attention and sends SMS or email alerts to notify users when action needs to be taken. This feature ensures that the right data reaches the right person at the right time, helping businesses stay proactive and respond promptly to emerging competitor trends.

Sales Lead Generation: According to the vendor, Cloud90 monitors online conversations about competitors to find engagement opportunities for a brand. It identifies potential sales leads based on competitor analysis, helping businesses understand pain points for competitors' customers and gain a competitive edge. This feature provides insights into customer needs and preferences.

Accurate Sentiment Analysis: The vendor states that Cloud90 combines digital listening technology with sentiment analysis tools to enable benchmarking of digital strategies against competitors. It helps measure the success of digital campaigns and provides accurate sentiment analysis to gauge public perception.

Influencer Identification: Cloud90, as claimed by the vendor, can identify influencers associated with competitors. It calculates influencers' reach and provides insights into their digital strategies and connections. This feature aims to help businesses understand the competitor's audience and target their own influencer marketing efforts effectively.

Ready Data: According to the vendor, Cloud90's dashboard consolidates all online conversations into one interface. It prioritizes conversations based on selected keywords and tags, offering excellent reporting and filtering options for efficient data analysis. Users can export raw, structured data with a single click, facilitating data sharing across the organization and breaking down data silos.

Bespoke Cloud90 Dashboard: Cloud90 provides users with a personalized dashboard, according to the vendor. It structures social and digital data, presenting key metrics at a glance. The vendor claims that the dashboard offers 24/7 accessibility for real-time insights and analysis, helping businesses make data-driven decisions and track their online presence.

Key Person Monitoring: According to the vendor, Cloud90 monitors online conversations about key executives and top-level personnel. It alerts users via email or SMS when relevant conversations are detected. This feature aims to help businesses protect the reputation of their key people and enables prompt engagement in online discussions related to key personnel.

Deep Dive Analytics: Cloud90 keeps track of online conversations about the brand, competitors, and staff, according to the vendor. Analysts read, understand, and categorize conversations to provide clean data. The platform offers a bespoke dashboard that structures social and digital data, providing in-depth reports and access to key metrics for data analysis. This feature aims to convert social data into meaningful insights for decision-making.

Brand Monitoring: According to the vendor, Cloud90's skilled analysts monitor online conversations about the brand in real-time. They alert users to potential risks to brand reputation. The platform provides live conversations and insights through a state-of-the-art dashboard, helping businesses stay informed about public sentiment and brand perception. This feature enables proactive brand management and crisis response.