Switchboard CMS

Switchboard CMS is a content management system (CMS) designed by Coates Group to create engaging and connected digital customer journeys. According to the vendor, this CMS is targeted at small to large enterprises in various industries, including quick-service restaurants, retail stores, hospitality, entertainment venues, and healthcare facilities. The CMS offers a user-friendly interface for managing and organizing digital content, allowing users to create, edit, and schedule content for different digital platforms. It supports easy uploading and management of images, videos, and other multimedia content. Content can be segmented and targeted to specific locations or customer segments.

Key Features:

1. Content Management: The CMS provides tools for managing and organizing digital content, allowing users to create, edit, and schedule content for different digital platforms. According to the vendor, it supports easy uploading and management of various types of multimedia content.

2. Template Design: Switchboard CMS offers customizable templates for designing digital displays. Users can choose from pre-designed templates or create their own layouts. Templates can be tailored to match the branding and aesthetics of the business. The CMS provides tools for arranging and resizing content within templates.

3. Scheduling and Automation: Users can schedule content to display at specific times and dates, and the CMS allows for automatic content updates and rotation based on predefined schedules. According to the vendor, recurring schedules can be created to ensure consistent content delivery. Users can also set up automated triggers to display specific content based on customer interactions or external events.

4. Real-time Updates: The CMS supports real-time updates, allowing for instant content changes and notifications. Users can remotely update content across multiple locations in real-time. The CMS provides live preview functionality to ensure content accuracy before publishing. Real-time analytics and reporting features enable users to track the performance of their content.

5. Integration and Connectivity: Switchboard CMS integrates with various third-party systems and platforms, such as POS systems and inventory management software. According to the vendor, the CMS supports API integration for seamless data exchange. Users can leverage data from external sources to personalize and optimize content delivery.

6. Remote Management: The CMS provides remote management capabilities, allowing users to control and monitor displays from a centralized location. Users can remotely troubleshoot issues, update software, and perform maintenance tasks. The CMS offers role-based access control to ensure secure and controlled management access. Remote monitoring features provide real-time visibility into the status and performance of digital displays.

7. Mobile Accessibility: Switchboard CMS offers mobile accessibility, allowing users to manage and monitor content on the go. Users can access the CMS through mobile apps or web-based interfaces. According to the vendor, mobile accessibility enables quick content updates and notifications from anywhere. The CMS also supports multi-device compatibility for seamless content management across different devices.

8. Analytics and Reporting: The CMS provides robust analytics and reporting features, allowing users to track key performance metrics such as content engagement, conversion rates, and customer interactions. The CMS offers customizable dashboards and data visualization tools for easy data interpretation. According to the vendor, analytics data can be used to optimize content strategies and drive better customer experiences.

9. Multilingual Support: Switchboard CMS supports multilingual content management and display. Users can create and manage content in multiple languages. The CMS allows for easy translation and localization of content across different locations, enabling businesses to cater to diverse customer bases.