Collabary

Collabary is an Influencer Marketing Platform offered by Zalando Marketing Services GmbH. According to the vendor, Collabary is designed to cater to small to large enterprises in the fashion and apparel, lifestyle and beauty, retail and e-commerce, marketing and advertising, and social media management industries. This platform enables brands to discover and collaborate with influencers, manage campaigns, gain valuable insights, and access a vast network of curated influencers across Europe. Collabary also offers a mobile app for on-the-go management and a streamlined payment system, providing convenience, transparency, and professional outcomes for both brands and content creators.

Key Features

Discovery: According to the vendor, Collabary allows brands to find influencers that align with their brand's messaging and gain access to a database of over 500,000 influencer profiles. Brands can get inspired by engaging influencer-generated content and utilize the Collabary Content Discovery feature to repurpose pre-made influencer content.

Campaign Management: Collabary offers a Campaigns Tool that allows brands to create and manage campaigns effortlessly. Brands can invite chosen influencers and collaborate with them seamlessly. The platform also provides a centralized location to measure the success of campaigns and manage ongoing content.

Insights: According to the vendor, Collabary provides valuable insights into a brand's performance on social media compared to competitors. Brands can monitor the real-time performance of campaign hashtags and measure key performance indicators (KPIs) such as impressions, mentions, and influencers talking about the brand. These insights can be used to inform influencer marketing strategies.

Influencer Network: Collabary offers access to a vast influencer network across Europe. According to the vendor, brands can connect with top-quality influencers from various sectors. Collabary ensures curated and screened influencers for professional collaborations and quality outcomes, enabling brands to work on big campaigns with notable brands.

Mobile App: Collabary provides a mobile app for on-the-go campaign management and communication with brands. According to the vendor, the app offers quick and easy access to campaign details and updates, allowing brands to stay connected and engaged anytime, anywhere.

Payment System: According to the vendor, Collabary offers a streamlined payment process, ensuring quick and secure payments for content creators. The platform aims to provide fair compensation and transparency for both brands and creators through a single invoice system.