Colocator

Colocator by Crowd Connected is an integrated location SDK and location services platform designed to connect digital apps to real-world experiences. It offers indoor and outdoor positioning, location analytics, customer engagement, asset tracking, and personnel tracking solutions. According to the vendor, Colocator is suitable for businesses of all sizes, including small enterprises and large corporations. Industries such as retail, healthcare, events and exhibitions, airports, and education can benefit from Colocator's capabilities to enhance customer experiences, optimize operations, and improve safety and security.

Key Features

Integrated Location SDK: According to the vendor, Colocator provides a single mobile SDK for seamless indoor and outdoor positioning, allowing developers and integrators to easily integrate location-based services into their mobile apps.

Location Services Platform: The vendor states that Colocator's location services platform enables businesses to gather and analyze location data to gain insights into customer behavior and optimize operations. It offers tools for heatmapping, footfall and dwell analysis, space utilization, and flow analysis.

Indoor Positioning and Location Analytics: Colocator utilizes machine learning and self-calibration to provide accurate indoor positioning without the need for fingerprinting or manual calibration. According to the vendor, this feature enables businesses to understand how people move around their premises and optimize layouts and operations accordingly. Real-time heatmaps visualize occupancy and movement, helping improve operations, customer experience, and safety.

Customer Engagement: The vendor claims that Colocator helps businesses optimize customer communication through personalized and location-based push notifications. It provides tools for sending the right content to the right customer in the right location at the right time. According to the vendor, this feature helps businesses engage with customers, increase visit frequency, and measure customer satisfaction.

Asset Tracking: Colocator allows businesses to track assets such as equipment, wheelchairs, and inventory in real-time. The vendor says that this feature helps reduce asset loss and underutilization by providing alerts when assets leave designated areas or are not being utilized efficiently. It improves operational efficiency by ensuring staff can easily locate the nearest available equipment.

Personnel Tracking: According to the vendor, Colocator provides real-time tracking of staff and visitors within buildings and venues. This feature enhances safety and security by enabling quick response in emergency situations and knowing the exact location of individuals. It also helps optimize operations by assigning tasks or incidents to the nearest personnel.

Privacy First: The vendor emphasizes that Colocator ensures privacy by collecting accurate background data from smartphones only within the designated site. It allows businesses to gather the necessary data without compromising user privacy. According to the vendor, this feature offers control over the data collected, allowing businesses to gather only the data they need, where and when they need it.

Mapping Integrations: Colocator integrates with leading indoor mapping providers such as MapsPeople and Mazemap, according to the vendor. This integration allows businesses to use their existing maps for beacon management, analytics, geo-fencing, and blue-dot navigation. Colocator also supports IMDF import, enabling integration with other mapping providers with IMDF support.

Low Total Cost of Ownership (TCO): According to the vendor, Colocator works with any iBeacon or Eddystone protocol battery-powered beacons, reducing the need for expensive hardware. It provides a cost-effective solution compared to alternatives like Cisco DNA Spaces. The vendor claims that this feature helps businesses achieve their location-based goals without significant upfront costs.