Coniq

Coniq is a digital platform offered by Coniq that aims to enhance customer loyalty and engagement for organizations across various industries. It provides an all-in-one customer engagement solution, allowing businesses of different sizes to connect with and engage customers across multiple touchpoints, both in-store and online. According to the vendor, Coniq is particularly beneficial for mall operators, retail property managers, marketing professionals in the retail industry, customer engagement managers, and loyalty program managers, who can leverage its features to drive foot traffic, personalize customer experiences, and potentially boost in-store sales.

Key Features

All-in-one Customer Engagement Platform: According to the vendor, Coniq enables retail destinations to collect and leverage customer data, with the aim of driving foot traffic, creating personalized experiences, and potentially boosting in-store sales.

Accelerate Customer Acquisition: The vendor claims that Coniq helps businesses quickly build a database of members, potentially facilitating rapid customer acquisition and growth.

Proven Return on Investment: According to the vendor, a European shopping outlet group generated a notable 700% ROI within the first six months of using Coniq.

Actionable Insights and Benchmarking: Coniq leverages AI and Machine Learning, as per the vendor, to provide data-driven insights and benchmarking, potentially helping retail destinations future-proof their operations.

Customer Data Platform: Coniq, according to the vendor, collects, analyzes, and integrates data from multiple sources, aiming to build a clear view of customers, brands, and marketing activities.

Multichannel Marketing: The vendor states that Coniq enables businesses to send targeted messages via email, SMS, and push notifications, automating customer journeys for real-time communication and engagement.

Personalization: According to the vendor, Coniq allows for the creation of dynamic customer segments based on purchase behavior, potentially enabling personalized customer touchpoints and enhancing the overall customer experience.

Loyalty Programs: The vendor claims that Coniq offers customizable loyalty programs tailored to the mall and customers, allowing businesses to manage member reward criteria and potentially drive repeat business with targeted offers.

Location Data: Coniq, according to the vendor, enables the creation of geofences around shopping centers to potentially drive foot traffic, while also providing analysis of customer visits and dwell time in target areas.

Reporting and Analytics: Coniq provides customizable dashboards and actionable insights, as per the vendor, aiming to break down data silos and harness real-time analytics data for informed decision-making.