Conscia

Conscia is a tool designed to orchestrate personalized experiences in a composable stack. It is targeted at small, medium, and large enterprises, aiming to meet the needs of businesses of various sizes. According to the vendor, Conscia is utilized by marketing teams, digital experience teams, ecommerce managers, content managers, and IT professionals across different industries to enhance customer experiences and streamline operations.

Key Features

Orchestrate: According to the vendor, Conscia allows users to create a content graph of siloed data sources, connect with modern backend datasources, and gain insights into the performance of experiences through advanced analytics and reporting.

Unify: Conscia provides a centralized interface for controlling content across channels, enabling users to personalize content from various systems of record in one place. The vendor claims that this centralization returns control to business users.

Accelerate: The vendor states that Conscia offers Zero-Code API Orchestration as a Service, allowing users to build experiences faster by eliminating time-consuming integrations from front-end code. Additionally, Conscia is described as a platform that is agnostic to both frontend and systems of record.

Maximize: Conscia's centralized UI enables users to control content across channels, personalize content from various systems of record, and return control to business users. The vendor claims that this maximizes the effectiveness of customer experiences.

One Centralized UI for Marketers: The vendor states that Conscia provides a centralized interface for marketers to control content across channels, return control to business users, and personalize content from systems of record.

One Simple API for Developers: According to the vendor, Conscia is a platform-agnostic solution that offers a simple API for developers. It aims to reduce complexity and eliminate time-consuming integrations by providing a single query for creating tailored customer experiences.

Real-time Orchestration Engine: Conscia's DX Engine is said to empower business teams with operational control over the digital experience. The rules engine allows users to define and manage complex business rules, while the Zero-Code API Orchestration feature connects to backend applications without requiring custom code.

API-First Data Layer: The vendor claims that Conscia's DX Graph creates an API-first, modernization layer on top of legacy backend systems. It can unify data from disparate systems, harmonizing differences in data structures and formats. Real-time access to data from the DX Graph enables the creation of connected experiences.

Personalize Media at Scale: Conscia integrates with Cloudinary and Segment to personalize media at scale. It enables the creation of personalized storefront elements based on customer segments with BigCommerce and delivers personalized experiences using Strapi for content management.

Omnichannel Personalization with Contentstack: Conscia allows users to connect with Shopify to personalize experiences for target customers. It incorporates assets from Commerce Cloud into personalized content delivered across channels and offers personalized search experiences with AWS OpenSearch.