Consent Preference Management

Consent Preference Management by Adzapier (now PrivacyPillar) is a solution designed to help businesses establish a privacy-first relationship with their consumers. According to the vendor, this platform enables companies to collect first-hand data through consent and preference management, aiming to build long-term trust. The product is said to focus on compliance with global privacy regulations like GDPR, CCPA, and PIPEDA, making it suitable for marketing professionals, data privacy professionals, compliance officers, legal professionals, and technology companies of various sizes.

Capture Authentic Data: According to the vendor, the product allows businesses to directly ask consumers for their consent, preferences, and first-party data, aiming to improve customer profiles and replace third-party cookies.

Operationalize Trust Centers: The vendor claims that the product enables clients to access their consent histories, choose communication preferences, and provide first-party data through a single platform, demonstrating data transparency.

Centralize Data Across Touchpoints: According to the vendor, the product connects mobile apps, websites, TV, and OTT/CTV platforms to create a detailed audit trail, providing proof of compliance.

Your Brand's Privacy Center: The vendor states that the product offers a user-friendly platform where businesses can manage customers' privacy preferences and decide which information they want to share, all in one place.

Take Control of Your First-Party Data: According to the vendor, the product allows businesses to collect consented first-party data throughout the customer journey with a customizable UI for various interactions such as newsletter signups, privacy centers, marketing pop-ups, and email sign-ups. This is said to enable personalized brand campaigns and cross-channel privacy for effective marketing automation.

Define your Big Data Strategy: The vendor claims that the product provides real-time dashboards and analytics to measure, report, and improve data collection strategies. It is said to help identify gaps in data collection approaches and allows for A/B testing for optimization.

Grow and Thrive with Privacy-by-Design: According to the vendor, the product offers customizable compliance solutions to simplify privacy operations for different business requirements, aiming to provide cost-effectiveness.

Build Your Own Privacy Compliance Framework: The vendor states that the product offers customizable compliance solutions to simplify privacy operations for various business requirements, allowing businesses to tailor their privacy compliance framework.