CONTOUR

CONTOUR is a marketing automation platform designed to assist businesses in enhancing customer engagement and driving revenue growth through personalized and targeted marketing campaigns. According to the vendor, CONTOUR is suitable for businesses of all sizes, ranging from small startups to large enterprises. It is widely used by marketing professionals, eCommerce companies, retailers, travel and hospitality businesses, as well as financial services providers.

Key Features

Single Customer View: According to the vendor, CONTOUR consolidates and links all customer data into a unified single customer view. It facilitates the integration of third-party database sources and enhances them with behavioral and engagement data to deliver accurate customer profiles for targeted communications and precise personalization.

Customer Intelligence: The vendor claims that CONTOUR enables businesses to gain deeper insights into customer behavior. It leverages AI-driven predictive models to forecast and influence customer actions. Additionally, it empowers users to create dynamic and impactful customer segments for enhanced targeting.

Automation & Channels: CONTOUR allows businesses to act on customer insights by executing multi-channel campaigns. It offers the capability to build automated customer lifecycle campaigns that are highly relevant and personalized. The platform also provides an intuitive journey builder for effortless creation of multi-channel campaigns.

Integrations: According to the vendor, CONTOUR seamlessly integrates with various data sources and platforms. This includes data warehouses, CRM platforms, e-commerce platforms, as well as loyalty, payment, and personalization platforms.

Data: CONTOUR enables businesses to connect all customer touchpoints to establish a unified view of customers. It allows for the synchronization of customer data from CRM platforms, cleansing and integration of address data for direct mail marketing, and enrichment of data with behavioral information and other relevant cues.

Intelligence: The vendor claims that CONTOUR offers advanced reporting capabilities to analyze campaign performance and customer behavior. It also provides predictive analytics to anticipate future customer behavior at different stages of the customer lifecycle. The platform aims to uncover valuable trends and insights through intelligent reporting and analytics.

Automation: CONTOUR empowers businesses to build and manage multi-channel campaigns from a single platform. It facilitates the creation of personalized communications for each individual customer. According to the vendor, the platform automatically adapts to changing customer behaviors and actions. It also offers user-friendly campaign management capabilities.