Cubb

Cubb is a customer research platform offered by Skills of the Modern Age Pty Ltd. According to the vendor, Cubb helps teams create, collaborate, and analyze customer journeys, personas, surveys, interviews, and more. The product is suitable for organizations of all sizes, from small startups to large enterprises. It is used by professionals in various fields including designers, user experience (UX) professionals, market researchers, product managers, customer experience (CX) teams, and marketing teams.

Key Features

Customer Personas: According to the vendor, Cubb allows users to create data-backed customer personas that combine research insights from multiple sources. This feature aims to provide a better understanding of customer needs and behaviors through persona creation. Users can combine images, rich text, and data to bring personas to life. The product offers persona templates for time-saving convenience or customizable structures to suit specific projects.

Customer Journey Maps: Cubb enables users to build and share interactive journey maps that combine various elements such as images, emotions, documents, and quotes. According to the vendor, users can customize the structure of journey maps by combining different elements such as quotes, emotion lines, document uploads, images, channels, and more. The product allows for real-time updates to journey maps through a drag-and-drop interface, facilitating collaboration with team members and clients. Additionally, high-quality journey maps can be exported to PDF, JPG, or PNG formats.

Customer Interviews: Cubb provides a platform for developing, sharing, and reusing interview scripts for effective customer interviews. According to the vendor, the product offers a centralized hub for storing and accessing interview notes, eliminating the risk of losing valuable insights. Users can automatically analyze interview insights and generate visual, graphical reports. Specific interview insights can be pulled into personas, providing a comprehensive understanding of customer feedback.

Research Surveys: Cubb allows users to capture and analyze customer feedback through research surveys. According to the vendor, users can create responsive surveys to collect meaningful insights. The product offers analysis of metrics such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and customer effort, presenting the results in easy-to-understand reports. Surveys created with Cubb are mobile-responsive and compatible with various devices.

CX Experiments: With Cubb, users can identify, schedule, and monitor CX experiments across customer journeys. The vendor claims that this feature ensures that insights are turned into action by implementing and managing experiments. Users can monitor the impact of CX experiments on customer journeys and continuously improve customer experiences through data-driven experiments.

Collections: Cubb allows users to organize different research activities into collections. According to the vendor, collections can be shared with team members and clients, facilitating collaboration. Users can combine various research artifacts, such as personas, journey maps, interviews, and surveys, into collections. This feature aims to simplify collaboration and streamline research activities.