CustoCentrix

CustoCentrix is a data collection and customer activation platform provided by Freedelity SA. According to the vendor, this platform helps businesses expedite the collection of data and email consents in physical stores. It caters to companies of all sizes, including small businesses and large enterprises. Professionals in various fields, such as marketing, data privacy, software development, consulting, and data quality management, utilize CustoCentrix to gather high-quality data, gain consumer insights, and enhance customer engagement.

Key Features

Data Collection and Consent Management: According to the vendor, CustoCentrix enables businesses to enhance and expedite data collection on the point of sale and other channels, facilitating the establishment and maintenance of an up-to-date consumer database.

Consumer Data Platform: CustoCentrix's Consumer Data Hub module integrates processed data to create a comprehensive Consumer Data Platform, associating strategic data with consumer identity, as stated by the vendor.

Loyalty Programs: CustoCentrix supports the management of loyalty programs and provides loyalty and activation mechanisms like coupons, vouchers, sample distribution, and contests, as per the vendor's claims.

Marketing Automation: The marketing automation module allows businesses to orchestrate customer relationship marketing programs and activation campaigns through various marketing channels, including email, SMS, postal mail, and push notifications, according to the vendor.

ROI Measurement: CustoCentrix provides tools to measure the redemption and effectiveness of marketing actions, enabling businesses to analyze results and track each type of action, as per the vendor's claims.

Monetization of Customer Knowledge: The Brands portal within CustoCentrix is designed for brands actively engaged in trade marketing and co-funding actions with their suppliers, providing access to anonymized and aggregated statistical data related to their brands and corresponding categories, according to the vendor.

Kiosks and Self-Service Terminals: According to the vendor, CustoCentrix recommends the use of kiosks or self-service terminals coupled with electronic identification (eID) for efficient data collection and customer interaction in physical stores.