D-AIM

D-AIM is a marketing automation platform developed by Splio that aims to revolutionize customer relationship management (CRM) campaigns. According to the vendor, D-AIM enables businesses to automate and orchestrate their CRM strategies at scale, eliminating silos between one-time campaigns and scenarios. This platform is targeted towards marketing professionals and CRM managers in industries such as retail, e-commerce, and hospitality.

Key Features

Automate CRM Campaigns: According to the vendor, D-AIM allows businesses to automate their CRM strategy execution at a large scale by integrating all CRM campaigns and eliminating silos. The platform is designed to select the best campaign opportunities for all customers while respecting marketing pressure constraints.

Orchestrate Customer Marketing: The vendor claims that D-AIM helps businesses orchestrate their customer marketing by reconciling brand objectives with individual customer needs. It is said to augment customer knowledge based on enriched data and calculate the preferences of each customer on a daily basis. The platform enables the configuration of revenue objectives, operational rules, budget constraints, and campaigns for the brand.

Automated Optimization: According to the vendor, D-AIM automates the daily optimization process to ensure the delivery of the best outcomes. The platform is designed to automatically arbitrate the optimum marketing strategy on a daily basis and enable 1-to-1 activation on the most appropriate channels. Leveraging artificial intelligence, it aims to provide optimal targeting for all customer communications.

Maximize Campaign Duration and Reach: The vendor states that D-AIM ensures the activation of relevant campaigns every day by performing a daily optimization process that considers available campaign opportunities. The platform is claimed to determine the relevance of campaign content for each customer in the database.

Customized CRM Plans: According to the vendor, D-AIM offers a new approach to constructing a marketing plan where triggers and marketing campaigns coexist. It eliminates the use of standard scenario models and allows the platform to automatically decide on priorities and relevant sequences. The platform aims to provide insights on effective customer engagement strategies.

Centralized Marketing Pressure Management: D-AIM enables centralized management of marketing pressure across all channels, as per the vendor. Marketers can define pressure rules for each channel and campaign type. The platform is designed to ensure consistent and optimized marketing pressure across all customer communications.

Automated Daily Arbitration: According to the vendor, D-AIM activates 1-to-1 marketing campaigns on all channels by automatically choosing the most relevant message on the most appropriate channel for each customer. It seamlessly transmits campaign activation orders to the relevant activation and routing tools.

Additional Revenue Generation: The vendor claims that D-AIM focuses on generating additional revenue from each customer in the database. The platform aims to help businesses identify and capitalize on revenue opportunities by leveraging customer insights and preferences.

Increased Productivity and Creativity: According to the vendor, D-AIM reduces the time spent on campaign configuration, allowing marketers to allocate more time to new marketing actions. The platform is designed to streamline campaign management processes and boost productivity, enabling marketers to be more creative and innovative in their marketing strategies.