DAPP

DAPP is a consumer engagement platform developed by Pelliconi & c. spa. According to the vendor, DAPP allows packaging to go digital and strengthens the connection between the brand and its consumers. By leveraging QR Codes and Augmented Reality, users can interact with the product in a unique and engaging way. DAPP offers features such as access to content, contests, games, and multimedia, aiming to improve the user experience and increase engagement.

Key Features:

• Consumer engagement: According to the vendor, DAPP enables packaging to go digital, fostering a stronger connection between brands and consumers. Users can interact with the product through QR Codes and Augmented Reality, accessing content, contests, games, and multimedia, with the aim of enhancing the overall user experience and increasing engagement.

• Instant wins: The vendor claims that DAPP allows users to participate in instant win campaigns, providing the opportunity to win prizes with a single touch. This feature simplifies the participation process and aims to enhance user engagement by offering exciting rewards.

• Games: DAPP offers interactive games that users can enjoy individually or with others. According to the vendor, these games can be seamlessly integrated into marketing campaigns, further enhancing user engagement.

• Customized experience: According to the vendor, DAPP allows brands to create personalized experiences for each user, tailoring interactions based on individual preferences. This customization aims to enhance user engagement and differentiate the brand from competitors.

• Contests: The vendor states that DAPP enables brands to organize contests, providing users with the opportunity to participate easily and increasing engagement. Contests can be valuable tools for brands to attract new customers and further engage their existing audience.

• Multimedia contents: According to the vendor, DAPP enables the conveyance of multimedia content, including videos, images, and audio, to provide a unique and engaging description of the brand or product. This feature aims to enhance brand communication and provide a richer experience for users.

• Sharing: DAPP allows users to share brand initiatives through integration with major social networks, potentially increasing brand awareness and reach. Users can become brand ambassadors, promoting the initiatives they engage with.

• Data Analytics: DAPP provides real-time data analytics to monitor marketing campaigns activated on packaging. Brands can analyze this data to optimize future strategies and gain insights into consumer behavior, according to the vendor.

• Real consumption data: The vendor claims that DAPP enables brands to obtain not only purchase data analytics but also analytics on when the product is consumed. This data can provide valuable insights for brands to track consumption habits and improve their strategies.

• Lead Generation: According to the vendor, DAPP helps brands increase their database of contacts and segment the community. Lead generation through DAPP allows brands to better understand their product's users and find solutions tailored to the needs of their target audience.