Overview
What is DatActions?
DatActions is a location intelligence platform that, according to the vendor, provides insights and analytics for outdoor traffic. This software solution is aimed at businesses of various sizes, including retail chains, hospitality establishments, shopping centers, the public sector, and resorts....
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Entry-level set up fee?
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
What is DatActions?
DatActions is a location intelligence platform that, according to the vendor, provides insights and analytics for outdoor traffic. This software solution is aimed at businesses of various sizes, including retail chains, hospitality establishments, shopping centers, the public sector, and resorts. Professionals in these industries can leverage DatActions to optimize their marketing investment, improve campaign ROI, and make data-driven decisions to effectively impact their target audience.
Key Features
Location Intelligence: According to the vendor, DatActions offers insights and analytics to help businesses understand the behavior and patterns of customers in specific locations.
Traffic Insights: DatActions provides, as claimed by the vendor, accurate insights into traffic patterns and trends in specific areas. It helps businesses identify high-potential growth profiles and target areas. The platform allows users to detect customer profiles that used to visit but have decreased in frequency.
Predictive Models: The vendor states that DatActions utilizes predictive models to identify potential growth opportunities. It helps businesses understand customer behavior and preferences to optimize marketing campaigns. The platform provides predictive analytics to determine where and how to effectively impact target audiences.
ROI Optimization: DatActions, according to the vendor, helps businesses optimize their marketing investment by providing insights on target profiles and areas. It enables users to identify the most effective channels and locations to reach their target audience. The platform helps businesses improve their campaign ROI by focusing on high-potential growth areas.
Accurate Insights: According to the vendor, DatActions offers accurate and reliable insights based on advanced analytics and location data. It helps businesses make data-driven decisions by providing detailed information on customer behavior. The platform provides precise information on where and how businesses should impact their target audience.
DatActions Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based, Windows, Linux |
