Decision Analyst STATS

Decision Analyst STATS is a statistical analysis software provided by Decision Analyst, an esteemed international marketing research and analytical consulting firm. According to the vendor, this software offers advanced analytics and modeling capabilities to tackle complex business and strategy challenges. It caters to businesses of all sizes, from small enterprises to large corporations, and is utilized by professionals across various industries, including marketing, business analysis, market research, advertising, consulting, technology, product development, and technology services.

Key Features

Free Stats Software: Decision Analyst STATS provides two free software packages, STATS™ 2.0 and ChoiceModelR™, specifically designed for marketing researchers. These user-friendly tools enable statistical analysis without requiring extensive programming skills, as claimed by the vendor.

Ranked Research Agency: According to the vendor, Decision Analyst is ranked as the top Research Agency in the U.S. by Corporate Buyers, receiving high scores in Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery. This recognition reflects their expertise and reputation in the market research industry.

Advertising Research: Decision Analyst offers CopyTest®, a tool designed to evaluate the effectiveness of advertising campaigns. This tool provides valuable insights into audience response to ads, aiding researchers in optimizing ad messaging and maximizing return on investment, as stated by the vendor.

Concept Testing: Decision Analyst specializes in concept testing, which involves evaluating the viability and appeal of new product or service ideas. This process provides valuable early-stage feedback, guiding product development and enhancing market success, according to the vendor.

Marketing Research and Analytical Consulting: Decision Analyst offers a range of marketing research and analytical consulting services. Their expertise in quantitative and qualitative research, analytics, and modeling helps companies optimize marketing strategies, strengthen brands, enhance customer experience, and improve advertising effectiveness, as claimed by the vendor.

Data Analysis Tools: Decision Analyst STATS provides a wide range of data analysis tools, including descriptive and inferential statistics, correlation and regression analysis, factor and cluster analysis, and more. These tools enable users to gain insights, make data-driven decisions, and predict outcomes based on observed data, according to the vendor.

Data Visualization: Decision Analyst STATS offers robust data visualization capabilities, allowing users to create visually appealing and informative charts, graphs, and plots such as bar charts, line charts, scatter plots, and histograms. Users can customize visual elements to effectively communicate their findings, according to the vendor.

Modeling and Simulation: Decision Analyst STATS provides modeling and simulation features to help users simulate and optimize complex business scenarios. Users can build mathematical models, define constraints and objectives, and find optimal solutions using optimization techniques and Monte Carlo simulation, as stated by the vendor.

Advanced Analytics: Decision Analyst STATS offers advanced analytics capabilities, including choice modeling, conjoint analysis, market segmentation, and predictive analytics. These techniques provide valuable insights into consumer preferences, product features, market segments, and future trends, according to the vendor.