Direct Mail Manager

Direct Mail Manager, developed by One Brand Marketing Inc., is a software solution designed to automate targeted direct mail campaigns at scale. According to the vendor, this tool is suitable for businesses of various sizes, from small startups to large enterprises. Marketing professionals, sales teams, e-commerce businesses, real estate agencies, and nonprofit organizations can all potentially benefit from the features and functionalities offered by Direct Mail Manager.

Key Features

Direct Mail Campaigns: According to the vendor, users can set up recurring campaigns once and let the automation take over going forward. They can easily manage and track the progress of their campaigns, allowing for efficient and hands-off campaign management.

Direct Mail API: The vendor claims that Direct Mail Manager offers a robust and well-documented RESTful API for easy integration with existing tools. This allows in-house development teams to incorporate powerful direct mail capabilities and provides real-time mail status access for informed downstream workflows.

Fully Variable Print: The vendor states that users can design dynamic HTML templates for personalized and customized direct mail. This feature combines turnkey automation with unlimited customization options, creating targeted and impactful mailings.

Reporting and Analytics: Direct Mail Manager allows users to track projects from production to delivery and measure performance. According to the vendor, this feature provides insights into the effectiveness of direct mail campaigns, enabling data-driven decisions for future optimizations.

Easy-to-use Dashboard: The vendor claims that Direct Mail Manager offers a user-friendly interface for easy navigation and management. Users can access all features and functionalities in one central location, simplifying the process of designing and sending postcards and letters.

Push-button Artwork Preflighting: According to the vendor, this feature streamlines the artwork review process before sending. It ensures that artwork meets the necessary requirements for printing, saving time and reducing errors in the artwork preparation phase.

One-to-One Personalization with Variable Data Postcards: Direct Mail Manager allows users to personalize each mail piece with variable data for a one-to-one approach. The vendor states that users can customize content such as names, URLs, discount codes, and more, enhancing the impact and relevance of direct mail communications.

Real-time Address Verification: According to the vendor, Direct Mail Manager offers automated address verification to reduce returned mail. It validates USPS addresses and non-postal addresses, helping users avoid wasted postage and material costs.

Import Lists in Seconds: The vendor claims that users can easily and quickly import customer data into Direct Mail Manager. They can verify addresses, correct errors, and update lists for accuracy. This feature also allows users to segment lists, import and match against suppression lists, and set up custom fields.

Seamless Integration with CRM and Marketing Software: Direct Mail Manager offers integration with popular CRM and marketing software tools, according to the vendor. Users can import customer data directly into campaigns for enhanced visibility and accessibility. This integration enables the amplification of multi-channel marketing efforts by combining traditional and digital channels.