Dito CRM

Dito CRM is a customer relationship management (CRM) software designed to assist retail businesses in unifying customer data, segmenting customer bases, personalizing communication, and potentially increasing revenue. According to the vendor, this solution is suitable for retail businesses of all sizes, including large brands with over 12,000 physical stores and e-commerce platforms. Dito CRM is commonly used by professionals in marketing, e-commerce, digital management, retail management, and sales across various industries within the retail sector.

Key Features

360º Customer View: According to the vendor, Dito CRM collects real-time behavioral and demographic data from physical stores and e-commerce platforms to provide businesses with a comprehensive view of their customers. By unifying data from multiple sources, this feature aims to help businesses understand customer journeys and preferences.

Real-time Monitoring: The vendor claims that Dito CRM allows businesses to monitor customer behaviors and demographics in real-time. By tracking customer activities, businesses can potentially gain insights into purchasing patterns and make data-driven decisions.

Segmentation: Dito CRM offers businesses the ability to segment their customer base using various criteria such as category, average ticket value, location, and RFM (Recency, Frequency, Monetary value). According to the vendor, this segmentation capability enables businesses to create targeted marketing campaigns and personalized communication for specific customer segments.

Omnichannel Communication: According to the vendor, Dito CRM facilitates communication with customers through multiple channels, including SMS, email, browser, mobile push notifications, WhatsApp, telephone, and SMS for sales representatives. The vendor suggests that this feature ensures businesses can reach customers at the right moment and through their preferred channel, providing an omnichannel experience.

Data-driven Decision Making: According to the vendor, Dito CRM measures important indicators such as financial returns, potential for customer repurchase, and performance to help businesses assess the impact of their actions. The vendor claims that the software provides real-time reports and analytics to support data-driven decision making and optimize the effectiveness of marketing and sales strategies.

Sales Process Management: The vendor states that Dito CRM assists businesses in creating sales processes and gaining in-depth insights into the performance of their sales representatives. The software aims to ensure that customer data is not lost and provides a centralized platform for managing sales activities.

Campaign Management: According to the vendor, Dito CRM enables businesses to create segmented, personalized, and omnichannel marketing campaigns to attract and retain customers. The software provides tools for tracking the impact and effectiveness of campaigns at the brand, store, and individual sales representative levels.

Interactions History: Dito CRM maps all customer interactions, both online and offline, with the brand to create intelligent and dynamic customer segments, as claimed by the vendor. This feature aims to help businesses understand customer preferences and behaviors, facilitating personalized communication and targeted marketing efforts.