Droid Marketing

Droid Marketing is a marketing automation solution offered by Droid Marketing GmbH. According to the vendor, it aims to help organizations improve their marketing and sales processes by providing customer-centric and personalized communication. The product is suitable for organizations of various sizes, ranging from small businesses to large enterprises. The following are key features of Droid Marketing:

Tailor-made Marketing Automation: Droid Marketing offers a customizable marketing automation solution that can be tailored to meet the specific requirements of each organization. According to the vendor, it supports cross-functional synergies and resource-efficient transformation by implementing automation processes across departments.

Data-driven Insights: According to the vendor, Droid Marketing emphasizes the importance of data in understanding customers and optimizing internal sales processes. By connecting existing data silos, organizations can uncover synergies that lead to an increase in marketing output. The solution provides personalized insights from previously unpersonalized media channels, enriching existing data.

Integration and Personalization: Droid Marketing enables the integration, consolidation, and personalization of customer journeys across various channels. According to the vendor, it connects data with behavior-based insights, creating the foundation for targeted and revenue-enhancing sales communication. Customer journeys can be played out on owned channels as well as in media channels, ensuring a seamless and personalized experience for customers.

Efficient Implementation and Support: With a decade of experience in marketing automation, Droid Marketing offers efficient support to organizations in their journey towards profitable customer journeys. According to the vendor, they help organizations become automation-fit by ensuring they have the necessary infrastructure and processes in place. Droid Marketing then transforms data into personalized real-time communication, providing organizations with the tools to execute and monitor successful campaigns.

GDPR-compliant Solution: Droid Marketing is a purely Austrian development that prioritizes data protection and compliance with the General Data Protection Regulation (GDPR). According to the vendor, organizations can choose to host their data on-premise, in a private cloud, or with a cloud solution in Western Europe. The solution ensures that all requirements for data protection and data security are met, with support from their partner DSGVOHELP.

Tailored Marketing Automation: Droid Marketing offers a tailor-made marketing automation solution that can be customized to meet the specific requirements of each organization. According to the vendor, organizations can adjust the pace of their transformation based on their internal capabilities and needs, implementing modules step-by-step while delivering measurable results with tangible metrics.

Data-driven Decision Making: According to the vendor, Droid Marketing enables organizations to gain a completely new understanding of data, empowering them to make data-driven decisions. By connecting data silos and providing personalized insights, the solution helps organizations optimize internal sales processes and enhance marketing output.

Real-time Communication: Droid Marketing allows organizations to deliver individualized real-time communication to customers. According to the vendor, organizations can analyze individual customer data, create automated journeys, and execute and monitor campaigns to provide a seamless and personalized experience for their customers.

Flexible Data Hosting: Organizations have the flexibility to choose where their data is hosted, whether on-premise, in a private cloud, or with a cloud solution in Western Europe. According to the vendor, Droid Marketing ensures compliance with data protection regulations and prioritizes data privacy and security.