DynAdmic

DynAdmic is a digital video advertising solution that aims to optimize campaign performance metrics. It curates advertising inventory from leading websites, utilizing smart targeting, brand safety, and fraud security. This platform is designed for advertising agencies, marketing professionals, brand managers, media buyers, and digital marketers across various industries. According to the vendor, DynAdmic offers the tools and features to effectively reach target audiences.

Key Features

Contextual Modeling: According to the vendor, DynAdmic utilizes contextual modeling to tailor audiences for digital video campaigns. By analyzing the spoken content within videos using AI proprietary audio recognition technology, viewers can be targeted in real-time based on the content they are about to watch. The vendor claims that this individualized ad exposure ensures maximum attention and engagement.

Campaign Customization: DynAdmic allows users to design campaign delivery around multiple categories and custom-made keyword lists. The vendor states that advertisers can target specific categories such as celebrities and events. This level of precision targeting enables tailored messaging and effective communication with the desired audience.

Scale: According to the vendor, DynAdmic provides access to a large pool of premium video advertising placements. They claim to analyze over 50 million URL contexts per day, with daily video views exceeding 15 billion. In 2020, the vendor reports over 900 million unique viewers. They state that DynAdmic covers more than 150,000 websites, offering extensive reach to potential customers.

Campaign Performance Analysis: DynAdmic offers comprehensive campaign performance analysis by analyzing and storing ad placement performance metrics. The vendor claims that this data-driven approach provides real-time insights into campaign efficiency through a transparent delivery dashboard. DynAdmic aims to surpass branding and performance goals, guaranteeing high overall performance and key performance indicators (KPIs).

Fraud Security: According to the vendor, DynAdmic has a constantly evolving immune system to combat fraudulent activity. They state that the average invalid traffic rate certified by IAS is less than 0.5%. DynAdmic aims to fight against bot activity, impression fraud, pixel stuffing, and fake pre-roll placements. The vendor claims that their platform ensures ads are seen by real people, maximizing impact and return on investment.